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Why Toyota's fuel cell play is one big green gamble

Imagine going to the ballet on Saturday evening for an 8 pm performance. The orchestra begins warming up shortly before the show, but it turns out the star performer isn't ready at the appointed time. The orchestra keeps playing, doing its best to keep the audience engaged and, most importantly, in the building. It keeps this up until the star finally shows and is ready to dance ... which turns out to be ten years later. That's a Samuel Beckett play. It's also how many observers, analysts, alt-fuel fans and alt-fuel intenders feel about the arrival of hydrogen fuel cell vehicles (FCVs) – the few of them who are still in the building, that is. Toyota's hydrogen development timeline rivals that of the US space program. In fact, within the halls of Toyota alone, research on FCVs has been going on for nearly 22 years, meaning that one company's development timeline for FCVs rivals that of the US space program – it was 1945 when Werner von Braun's team began re-assembling Germany's World War II V2 rockets and figuring out how to launch them into space and it wasn't until 1969 when a man set landing gear down on that sunlit lunar quarry. The development of the atom bomb only took half as long, and that's if we go all the way back to when Leo Szilard patented the mere idea of it, in 1934. Carmakers didn't give up on hydrogen in spite of the public having given up on carmakers ever making something of it, so there was a good chance that hydrogen criers announcing the mass-market adoption of periodic chart element number two one would eventually be right. Now is that time. And Toyota, not alone in researching FCVs but arguably having done the most to keep FCVs in the news, isn't even going to be first to market. That honor will go to Hyundai, surprising just about everyone at the LA Auto Show with news of a hydrogen fuel cell Tucson going on sale in the spring. The other bit of thunder stolen: while Toyota's talking about trying to get the price of its offering down to something between $50,000 and $100,000, Hyundai is pitching its date with the future at a lease price of $499 per month ($250 more than the lease price of a conventional Tucson), free hydrogen and maintenance, and availability at Enterprise Rent-A-Car if you just want to try it out. We've seen and driven Toyota's offering and we all know its success doesn't depend on cross-shopping, showroom dealing and lease sweeteners.

2019 Hyundai Nexo First Drive Review | Promise for fuel cells

According to the Kardashev scale of measuring advanced civilizations, a Type I civilization is able to harness all the power available on its home planet, including solar, wind and geothermal. A Type II civilization harnesses all the power generated by its sun. A Type III civilization harnesses all the energy of its home galaxy. Humanity, as physicist Michio Kaku is fond of saying, is a Type 0: We derive all our energy from burning dead plants and animals. And humanity being what it is, we still prefer crossovers by a vast margin. Fine, says Hyundai. We'll give you what you want, but we're going to nudge you toward Type I in the process. For 2019, the Korean automaker is launching a double-pronged attack on the internal-combustion engine with a pair of crossovers — a pure-electric version of the Kona and the hydrogen-powered Nexo. Hyundai is taking this approach because it believes electric and hydrogen fuel cell vehicles actually serve two different purposes. According to Dr. BoKi Hong of the company's fuel cell R&D division, the future won't see a one-solution-fits-all revolution in post-internal-combustion-engine (ICE) propulsion. Smaller vehicles — cars, motorcycles, Bird scooters — will be able to run solely on electricity, but Dr. Hong says that larger vehicles — cargo trucks, buses — will be powered by hydrogen fuel cells. The reason? Scalability. The larger the vehicle, the less sense it makes to equip it with a battery pack. Weight, cost and refueling time all increase along with the size of the conveyance. The longer the distance they have to travel — think cargo haulers or cross-country buses — the less sense it makes to use a battery electric vehicle (BEV). Hydrogen, on the other hand, offers a much more efficient way of storing and transporting energy. A fuel cell drivetrain can be scaled up to fit larger vehicles, but it doesn't require the same proportion of material as a battery. Plus, filling up your hydrogen tanks is as quick as a gasoline top-off, an advantage for long-distance haulers. Hyundai believes there's room for fuel cell vehicle (FCV) passenger cars as well, and the Nexo is Hyundai's latest take on a hydrogen car. Its first was introduced in 2000, based on a Santa Fe. That was followed in 2013 by a Tucson-based FCV. Unlike those, the Nexo arrives on an all-new platform not shared with an existing ICE-powered car. As it did with the Kona EV, Hyundai is offering a crossover in a segment where one doesn't really exist.

Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.