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Honda recalling 1,400 units of 2016 Pilot to adjust seatbelts

Just as the new model starts arriving at dealers, Honda is already recalling the 2016 Pilot in order to adjust the third-row seatbelt positioning in some of them. The National Highway Traffic Safety Administration reports this campaign covers 1,358 vehicles. However, Honda asserts that only a tiny number of owners actually need to bring their crossover into their dealerships for repair. Honda discovered during quality checks at the factory that the third-row seatbelt could be trapped between the seat and the side of the vehicle. This could pose a safety issue to passengers back there. The affected examples have build dates between May 4, 2015, and June 5, 2015. Because the 2016 Pilots were just launching when this problem was discovered most of them were still at the factory, in transit, or at dealers. According to Honda, only 269 of the affected examples actually made it to owners. The automaker got in contact with these customers to reposition the seatbelt. There are still 20 left that need to be checked, and this issue isn't responsible for any reported crashes or injuries. RECALL Subject : Rear Seatbelt May Be Trapped Report Receipt Date: JUL 06, 2015 NHTSA Campaign Number: 15V424000 Component(s): SEAT BELTS Potential Number of Units Affected: 1,358 All Products Associated with this Recall Vehicle Make Model Model Year(s) HONDA PILOT 2016 Details Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2016 Honda Pilot vehicles manufactured May 4, 2015, to June 5, 2015. Due to an assembly issue, the third row seatbelt may be trapped between the rear seat and the rear sideliner. CONSEQUENCE: If the third row seatbelt is trapped, the occupants may not be restrained properly, increasing the risk of injury. REMEDY: Honda will notify owners, and dealers will inspect and repair the rear third row seat belt, free of charge. The recall is expected to begin on August 6, 2015. Owners may contact Honda customer service at 1-310-783-2000. Honda's number for this recall is JS7. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

2017 Honda Ridgeline: Not a 'youth truck'

When the Ridgeline debuted back in 2006 I predicted it would be a game changer, that it would shake up and redefine the truck market, much like Honda's CB750 four-cylinder motorcycle redefined the big bike market back in 1969. Boy was I wrong. Or perhaps more accurately stated – hang on, because I still think it could happen with this new model. Maybe not to the same degree of the CB750, but I definitely think this gen-two model has the right stuff to make truck buyers give it a second look this time around. Also, the truck market has changed over the last decade. People have had a chance to see the Ridgeline in action, and many have come to the conclusion that, used as intended, it's really not so bad. ...And then look what's happened to the commercial van market: Euro-style vans – which are dramatically different from Detroit-style vans – have virtually taken over that market segment. Typically conservative truck buyers have shown that they are willing to accept new thinking – if they prove to be better mousetraps. In the last 10 years, Honda – and specifically Honda marketing – has learned a lot about what worked and what didn't work with the gen-one model. Yeah, it barely sold, but those who bought the truck absolutely loved it. So Honda was indeed on to something. The problem was not enough people knew about it. I blame Honda corporate and their marketing department squarely for that. After the initial customer reluctance, Honda gave up on it. There was virtually no money spent on advertising this truck. It literally died on the vine because it wasn't watered. Also, there were a number of factors going on here not specifically related to the Ridgeline. Honda, the corporation, was in a severe crisis. Sales were sliding, many of its products disappointed, and the styling of many of its vehicles was polarizing. Also, the Acura division was in a free-fall. In short, Honda had lost its mojo; and as such, money and efforts were re-diverted to righting the ship, and marginal models (Ridgeline) were abandoned in terms of promotion; or just abandoned, period. So here we are now in 2016. Honda has been in the process of exorcizing all the evil from it's products, and is again showing signs of life. They have a slew of new vehicles that look good and are getting good if not excellent reviews, and a new Ridgeline is soon to hit showrooms. The Honda mojo is back. This time around there is no attempt to hide its parentage.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.