2007 Honda Civic Ex on 2040-cars

Auto blog

Honda Odyssey Hybrid greens up your minivan

Almost neglected completely at the Honda press presentation at the Tokyo Motor Show today was what could be a true game changer. Lots of people drive minivans. Lots of people like hybrids. There are even some hybrid minivans for sale in Japan. But Honda has never offered its popular Odyssey premium minivan with a gas-electric powertrain. That's about to change. Too bad this fact was not mentioned at all during the press conference. The hybrid Odyssey was on the show floor, though, and a press pack distributed by Honda says that the minivan will have an updated dual-motor Sport Hybrid i-MMD powertrain "for outstanding environmental performance and powerful acceleration." Honda also says that this is the first time is has put the IPU (the Intelligent Power Unit, made up of the battery and Power Control Unit) under the front row seats. Overall, the powertrain update offers a, "new hybrid driving experience," Honda says, and that now, "the Odyssey Hybrid makes minivan travel more enjoyable than ever." The van also seems to be of a high specification, with plush seats, dark micro-fiber decorating the dash and forward areas, and captains chairs that look primed for napping. Hauling your family the green way comes with some creature comforts, it seems. Honda isn't any details about the environmental benefits of putting a hybrid powertrain into the Odyssey, but when the rumor of this vehicle first appeared, there was talk of a 50-percent reduction in fuel use. For a number of reasons - most important being that the American and Japanese Odysseys are very different vehicles – it's unlikely that a hybrid Odyssey will be available in the US any time soon. Featuring updated SPORT HYBRID i-MMD for outstanding environmental performance and powerful acceleration The most comfortable environment possible for transporting a large number of people. In fulfillment of this concept, the Odyssey premium minivan brings together a generously roomy cabin, distinctive styling, and an exhilarating yet steady driving experience. And now the Odyssey will also be available as a hybrid vehicle. Featur- ing a new power control unit with a compact and concentrated structure for outstanding power density, the innovative dual-motor SPORT HYBRID i-MMD hybrid system offers both outstanding environmental performance and the powerful acceleration of an electric motor.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

MotorWeek checks out two sides of the '90s Japanese car scene

MotorWeek's Retro Reviews let you feel nostalgic about a huge range of classic cars, and the latest two releases offer a look at two very different sides of the Japanese car market in the 1990s. The video above shows off tuned examples of the Mazda RX-7 and Nissan 300ZX. Check out the clip below to remember the 1997 Honda CR-V, if you want to reminisce about something a little more utilitarian. The RX-7 and 300ZX were among the era's best Japanese sports cars, and these examples' suspension and engine overhauls gave them an extra boost. Peter Farrel Supercars tunes the Mazda, and the vibrant yellow paint and body kit make it look ready for an episode of Initial D. The updated powertrain stands up to the mean styling and gets the RX-7 to 60 miles per hour in 4.5 seconds. The Stillen 300ZX GTZ sports a giant wing, and new turbos take the output to 465 hp. It sprints to 60 in 4.9 seconds. The CR-V sits on the opposite end of the automotive spectrum as the tuned RX-7 and 300ZX, but it's even more important in a historical sense. The Honda (along with the Toyota RAV4 and others) was among the progenitors of today's mega-popular compact crossovers. These early examples set the foundation for offering buyers a utilitarian vehicle in a comfortable package with good fuel economy at an affordable price. The CR-V had some quirky charm, too, like the removable picnic table hidden in the cargo floor. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.