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2013 Honda Civic

Lather, Rinse, Repeat
On some level, it's hard to blame Honda for the strategy it took with its new-for-2012 Civic. Executives looked at the key players on the market as the model was being developed, soaked in the growing global economic malaise, and decided that if they wanted to make decent money on their small car, they'd have to find creative ways to take cost out of its build. In light of the financial crisis, consumers and critics would surely understand some belt-tightening in order to secure the company's legendary reliability, resale value and ease-of-use, right?
So Honda took a pass on expensive new technology - more complex transmissions, forced induction, active aero, and so on. And it also substituted in some cheaper interior materials, skimped on sound deadening, creature comforts and found lots of little ways to save money. Surely in a segment where the frankly ancient and moth-eaten Toyota Corolla has consistently ranked among the sales leaders, nobody would care, eh?

Asian automakers still reluctant to use more aluminum

There's a logical progression of technology in the auto industry. We've seen it with things like carbon-ceramic brakes, which use to be the sole domain of six-figure sports cars, where they often cost as much as an entry level Toyota Corolla. Now, you can get them on a BMW M3 (they're still pricey, at $8,150). Who knows, maybe in the next four a five years, they'll be available on something like a muscle car or hot hatchback. Aluminum has had a similar progression, although it's further along, moving from the realm of Audi and Jaguar luxury sedans to Ford's most important product, the F-150. With the stuff set to arrive in such a big way on the market, we should logically expect an all-aluminum Toyota Camry or Honda Accord soon, right? Um, wrong. Reuters has a great report on what's keeping Asian manufacturers away from aluminum, and it demonstrates yet another stark philosophical difference between automakers in the east and those in the west. Of course, there's a pricing argument at play. But it's more than just the cost of aluminum sheet (shown above) versus steel. Manufacturing an aluminum car requires extensive retooling of existing factories, not to mention new relationships with suppliers and other logistical and financial nightmares. Factor that in with what Reuters calls Asian automaker's preference towards "evolutionary upgrades," and the case for an all-aluminum Accord is a difficult one. Instead, manufacturers in the east are focusing on developing even stronger steel as a means of trimming fat, although analysts question how long that practice can continue. Jeff Wang, the automotive sales director for aluminum supplier Novelis, predicts that we'll see a bump in aluminum usage from Japanese and Korean brands in the next two to three years, and that it will be driven by an influx of aluminum-based vehicles from western automakers into China. Only time will tell if he's proven right. News Source: ReutersImage Credit: Sean Gallup / Getty Images Plants/Manufacturing Honda Hyundai Mazda Nissan Toyota Technology aluminum

McLaren, Honda confirm F1 divorce, coupling with new partners

The news broke recently that McLaren F1 and its engine partner Honda would split ways after the 2017 season. Neither party commented the news initially, but there is now a confirmation from both sides. In addition, McLaren confirmed today that they will be using Renault engines for the next three F1 seasons. This will be the first time that a McLaren Renault F1 car will compete. McLaren's Executive Chairman Shaikh Mohammed bin Essa Al Khalifa praised Honda in his statement, while acknowledging that the 2015-2017 joint venture hasn't been successful enough: "Although our partnership has not produced the desired success, that does not diminish the great history our two companies have enjoyed together, nor our continued efforts to achieve success in Formula 1. At this point in time, it is in the best interests of both companies that we pursue our racing ambitions separately." Zak Brown, McLaren's Executive Director echoed that statement, adding that "It is certainly not for the want of effort on the part of either Honda or McLaren," and that the company hopes to see Honda get back to the top. At the moment McLaren has achieved 11 points and ninth place in the standings, with Honda power. Regarding Renault, Brown said, "Today's announcement gives us the stability we need to move ahead with our chassis and technical program for 2018 without any further hesitation." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As for Honda, they announced today that an agreement was reached on providing engines for Scuderia Toro Rosso for the 2018 season. As Honda's president Takahiro Hachigo said, "Toro Rosso is an experienced team with a youthful energy and history of nurturing the stars of the future. Everyone at Honda is looking forward to working with Toro Rosso." About McLaren, Hachigo said, "Honda will continue the fight together with McLaren all the way to the end of the 2017 season, and then continue its F1 racing activities in 2018 and beyond." Related Video: News Source: Honda, Formula 1Image Credit: Xavier Bonilla/NurPhoto via Getty Images Motorsports Honda McLaren Renault Racing Vehicles F1 toro rosso renault sport scuderia toro rosso takahiro hachigo