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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

2016 Honda HR-V: Long-Term Introduction

From the moment we first drove Honda's new HR-V, it was clear that this car would be a hit in the now-booming small crossover segment. Through October of this year, Honda moved 33,727 examples of its new HR-V, and last month alone, the CUV outsold its platform-mate Fit nearly three-and-a-half times over. Considering its importance not only for the segment, but for Honda as a brand, we knew a longer test of the cute little HR-V was in order. Enter our latest addition to the Autoblog long-term fleet, a mid-level HR-V EX with all-wheel drive. We chose EX because it's the volume model, representing the majority of the cars out on the road. Even so, it's incredibly well-equipped with 17-inch wheels, heated seats, a seven-inch infotainment system (that lacks navigation on this model), tinted windows, a sunroof, foglamps, a standard array of tech features, Honda's Lane Watch camera system, and more. Adding all-wheel drive was a no-brainer, considering Autoblog's headquarters in snowy metro Detroit, though this meant being forced to live with the continuously variable transmission. (Front-wheel-drive HR-Vs can be had with a pleasant six-speed manual.) Our car features the light cloth interior, and we'll be interested to see how it holds up over the course of a year. All in, the Alabaster Silver Metallic car you see here stickers for $24,115. All in, the Alabaster Silver Metallic car you see here stickers for $24,115, including $900 for destination. That means the HR-V is the least-expensive car we've ever had in the long-term fleet. Every HR-V comes with one powertrain: a 1.8-liter, naturally-aspirated inline-four, good for 141 horsepower and 127 pound-feet of torque. That's adequate considering the 3,094-pound curb weight, and allows the HR-V to return EPA-estimated fuel economy ratings of 27 miles per gallon city and 32 mpg highway. Our car arrived with only 130 miles on the odometer, so we're going to let the engine fully break in before we start tracking our observed fuel economy data. That said, the HR-V has been a hot commodity in the Autoblog fleet ever since its arrival. In its first week on the job alone, the Honda handled a road trip to northern Michigan and helped one of our staffers move. (The Magic Seats and 55.9 cubic-feet of cargo space are fantastic, by the way – more on that in a future update.) "Control layout is a lot simpler than other recent Hondas.

Honda S660 Concept portends a new kei car for 2015

Apart from a tiny, one-paragraph mention in a press release about the Honda show stand in general, the company hasn't said very much about its completely charming S660 Concept. The model would seem very much to be a look ahead at a possible successor to the Beat kei car for Japanese customers, though we've been told that we shouldn't expect any kind of translation or product for the American market (despite certain key executives wanting more sports cars in the US).
Honda tells us only that the S660 roadster features "advanced styling" and "new initiatives such as Super cockpit interior." We do think that the confines of the S660 look particularly driver-focused, with a carbon fiber steering wheel clad in soft leather, very racy looking vented seats and instruments tilted to keep the pilot constantly informed.
Honda President and CEO, Takanobu Ito, also touched on the S660 in his remarks at the press conference, saying that the model "embodies the freewheeling thinking of young Honda engineers, who want to make a cool car that is unique to Honda." Takanobu also said that the concept will be developed into a production model for 2015, which is great news for Japanese drivers.