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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Total auto recalls already on record pace in 2014

If you've noticed that there have been more recalls than usual this year, you may be on to something. According to a report from the National Highway Traffic Safety Administration, the US market is on pace to break a record for recalls. In 2013, 22 million cars were recalled. We're only a third of the way through 2014, though, and we've already halved that figure, with 11 million units recalled. That's wild.
Considering the past few months, it shouldn't be a surprise that General Motors is leading the charge, with six million of the 11 million units recalled coming from one of the General's four brands. Between truck recalls, CUV recalls and the ignition switch recall, 2014 hasn't been a great year for GM.
Other recall leaders include Nissan (one million Sentra and Altima sedans), Honda (900,000 Odyssey minivans), Toyota (over one million units in a few recalls), Volkswagen (150,000 Passat sedans), Chrysler (644,000 Dodge Durango and Jeep Grand Cherokee SUVs) and most recently, Ford (434,000 units, the bulk of which were early Ford Escape CUVs). So while it's been a bad year for GM so far, its competitors aren't doing too well, either.

Affordable, lightweight Honda roadster revival in the works?

There's a joke phrase from a popular movie that gets tossed around the Autoblog offices when ever a big change or announcement is coming: "Hold on to your butts." It's usually accompanied by a video of Samuel L. Jackson. That's the advice we'd recommend for reading this article. GTChannel is reporting that a new, small, lightweight, quick successor to the Honda S2000 is being "seriously considered."
Citing an unnamed source within the Japanese automaker, GTChannel goes on to list a few interesting tidbits about the new vehicle. From the sounds of it, though, if Honda is planning a new roadster, it's in the absolute earliest stages of development.
What's apparently being discussed is a car that's smaller than a Mazda MX-5, in terms of its dimensions. Under hood would be a VTEC engine, displacing anywhere from 1.3 to 1.5 liters, with GT Channel making the apt suggestion that the 1.5-liter, 132-horsepower mill from the Honda Fit could make its way into the new roadster. Curb weight would be in the realm of 2,000 pounds, which would make a 130-odd-hp engine seem absolutely heroic. Rear-wheel drive would be a given, although we aren't sure about the site's suggestion that a five-speed manual will be on offer. Styling could draw from the N-One, a popular, Honda-badged kei car.