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Weekly Recap: Hyundai spins off Genesis as new luxury division

Hyundai is creating a standalone luxury division that will use the Genesis name in an ambitious move that could bring the Korean automaker more profits, sales, and prestige. The Genesis division launches in December in Korea, followed by a rollout in other markets, including the United States in 2016. The brand will have six models by 2020. They will all start with a "G" for Genesis, then have a number, like 70, 80, or 90 to represent their segment, Hyundai said. The vehicles will also get more upscale design to differentiate them from other Hyundais. Luc Donckerwolke, a veteran Volkswagen Group designer who joined Hyundai earlier this year, will oversee a new Prestige Design unit at the company. The current winged Genesis emblem will be restyled and worn by all of the brand's luxury vehicles. Hyundai says its new division will focus on technology, customer service, and will have "refined performance character." The current Genesis sedan offers a 5.0-liter V8 that makes 420 horsepower. Naturally, Hyundai is optimistic for its new Genesis brand, but it will face immediate challenges as it enters a crowded and competitive market with a long list of entrenched competitors. Brands with storied histories like Cadillac and Lincoln have struggled recently, and even top-selling brands Mercedes-Benz, BMW, and Lexus aren't immune to potential troubles. Rumors have persisted that Hyundai harbored luxury ambitions since it first launched the Genesis sedan in 2008. OTHER NEWS & NOTES SEMA shows aftermarket's strength Further evidence of the auto industry's momentum was on display at the SEMA show this week as carmakers and tuners again turned out in full force. The Ford Cobra Jet Mustang, a Chevy Silverado customized by Kid Rock, and a Kia Forte Koup Mud Bogger were among the prominent displays. The show attracts more than 140,000 people per year, including 2,400 exhibitors, who come to buy and sell products. SEMA is a barometer for customization trends in the aftermarket, a key reason automakers attend. "They represent things we are thinking about and want to get some exposure," Mopar boss Pietro Gorlier said. Honda previews next-gen Ridgeline In other SEMA news, Honda previewed the next generation of its Ridgeline pickup at the show with a race-prepped vehicle that will compete in the Score Baja 1000 this year. The hood, side profile, roof, and front fascia offer hints of what the new truck will look like in production trim. Art St.

The Honda Ridgeline returns for 2017

The midsize truck segment is red hot right now, thanks to the new Chevy Colorado and GMC Canyon twins, not to mention the redesigned Toyota Tacoma. So after killing the unibody Ridgeline truck a few years ago, Honda's back with another attempt. The 2017 Ridgeline keeps all of the old truck's rhythms intact, in a fresh, modern package. Slab-sided and with a tweaked version of the new Pilot's face, the Ridgeline is at the very least a brawny looking pickup. Honda says the truck's bed is five feet wide and five feet, four inches long, two figures that are larger than the first-gen Ridgeline, not to mention the four-door versions of the Chevrolet Colorado and Toyota Tacoma. But while those trucks offer different cab and bed configurations, the Ridgeline should be a one-size-fits-all affair. Keeping with that theme, the Ridgeline only offers V6 power, courtesy of Honda's excellent 3.5-liter VTEC six-pot. Honda doesn't give any power figures, but the Pilot does its job with 280 horsepower and 262 pound-feet of torque, so we expect similar numbers for the Ridgeline. But here, Honda will forgo the Pilot's nine-speed automatic in favor of a more traditional six-speed box. An optional torque-vectoring all-wheel-drive system is available, but base Ridgelines will send power to the front axle only. Yes, a front-wheel-drive pickup truck. This one's definitely not for those who need true truck capability. Here's the best thing we can say about the new Ridgeline: it will continue to be a stellar tailgating partner. The first-gen truck was perfect for partying before a big game. There was room for four, and the ample bed had plenty of room for stuff and featured a unique dual-opening tailgate for easy unloading. The highlight, though, was a drainable, water-tight, 8.5-cubic-foot compartment built into the bed. A bed to sit in, and a place for the drinks. And a secure place to hold cargo the rest of the time. Those innovative features are joined by an industry first in-bed stereo system. In the cabin, that stereo system will be able to pump out the tunes from an eight-inch touchscreen infotainment system that comes complete with Apple Car Play and Android Auto.

Recharge Wrap-up: Charging in Iceland, Smart "For" campaign, Honda open sources Smart Home

Iceland's EV charging network is expanding by 200 units. A subsidiary of Northern Lights Energy called EVEN is providing and installing the rapid chargers, which it hopes to have installed by the end of the year. EVEN's Gisli Gislasson says, "We couldn't wait for the government and decided to do our part in this." Iceland's government hopes to have 10 percent of the cars on its road powered by sustainable fuels by 2020. Read more at Iceland Review. Argonne National Laboratory is working to create universal charging for electric vehicles. Through its new Electric Vehicle Interoperability Center, the group is studying ways to standardize charging so any type of electric vehicle in any country can charge at any charging station. Additionally, the research is working on ways to better integrate electric cars to a smart grid, to the point where EVs could even act as part of the grid, charging when they need it and providing electricity during peak hours. Go to Phys.org for more details. Smart has launched its "For" campaign in Europe. The maker of the tiny city cars is reaching out to the public through updated branding, ads through various channels and social media engagement to get people thinking about Smart in fresh ways. The campaign emphasizes the "For" idea, as in "For challenging the status quo," "For loving the city," etc. Also as part of the campaign, Smart will be embarking on a Europe-wide roadshow to 15 different cities, where the public can learn more about the cars – particularly the Fortwo and Forfour models – and even arrange a test drive. Read more in the press release below. Honda is publicly sharing plans associated with its Smart Home project. The project, which goes beyond cars and into the home to look for ways to live efficiently and reduce CO2 emissions, involves sustainable energy and heating and cooling methods, smart lighting, sustainable building materials and waste management, passive design and, of course, vehicle charging. Now, technical details such as architectural plans, mechanical drawings, furniture specs and CAD data will be open-source and publicly available for any interested parties. Check out the Honda Smart Home website to learn more, or to start downloading the plans yourself. "FOR" brand campaign: smart: More than just a car Functionality, innovation and joie de vivre – these are the brand values that make smart so unique. smart sees itself as a future-oriented, visionary brand that stands for a great idea.