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Recharge Wrap-up: Honda opens second CNG station, Fuels America's RFS ad for Obama

Biofuel group Fuels America is launching an ad campaign directed at President Obama regarding the Renewable Fuel Standard (RFS). It depicts a choice between listening to experts in favor of the RFS and its role in helping stem climate change and supposed lies told by the oil industry about renewable fuels. The seven figure ad campaign includes a TV spot and digital ads. National Corn Growers Association President Chip Bowling says "slashing the amount of clean, domestic renewable fuel in our motor fuel supply would dramatically increase pollution and carbon emissions, while strengthening the RFS and building on the progress of the past 10 years would help in our efforts to combat climate change." See the ad in the video above, and read more from the National Corn Growers Association. The American Council for an Energy-Efficient Economy (ACEEE) sees big savings under the Energy Independence and Security Act of 2007 (EISA). The bill, which the ACEEE points out was signed by President Bush and implemented by Obama, is expected to save consumers more than $2 trillion, cut CO2 emissions by 17 billion metric tons and provide major cuts to oil and energy use through vehicle, equipment and lighting standards, efficiency programs and housing policies. Learn more from the ACEEE. Honda has opened a compressed natural gas fueling station at its campus in Troy, Ohio. It is Honda's second CNG station in North America, the other having opened at its Marysville, OH manufacturing facility in August. The stations are part of Honda's "green fleet" programs, and a larger goal of cutting the company's CO2 emissions by 50 percent by 2050. In addition to serving Honda and the trucks of its suppliers, the station is also open to public customers with CNG passenger vehicles. Read more from Honda. Connecticut has set aside funding for fleet EVs and workplace charging installation for state agencies and municipalities. The Connecticut Department of Energy and Environmental Protection (DEEP) will reimburse up to $15,000 per electric vehicle and $10,000 per charger (with a maximum of six per recipient). "Municipalities and state agencies can demonstrate leadership and their commitment to market development of zero emission vehicles (ZEV) through the purchase of EVs and the installation of EV charging stations for their workplace," says DEEP.

Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.

Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.