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Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

Honda shows off 2015 Euro-market Jazz

The 2015 Honda Jazz is here, wearing much the same look we caught on the Jazz "concept" at the Paris Motor Show last year. No, make that exactly the same look as the "concept," save for the fog lights on the pictured model. A move to the same global B-segment platform as the Honda HR-V makes the new Jazz lighter and stiffer than before, and pays all kinds of benefits for the subcompact. Prime among them is interior space - Honda says it's class-leading - the new hatch being 95 millimeters longer. The fuel tank is underneath the front seats, leaving the rear bench free for the installation of Honda's Magic Seat system. Three potential cargo bay arrangements are called "Utility," "Tall," and "Long," achieved by rearranging the positions of the rear seatbacks and bolsters. The Honda Connect infotainment system uses a seven-inch touchscreen, hooks up to the Internet, and transmits real-time news and Internet radio. Following a trend of buyer-installable navigation working through the factory screen, integrated Garmin Nav is an option, and other apps can be downloaded from the Honda App Center. Ride quality and interior comfort get a boost thanks to the 30-mm longer wheelbase and suspension re-engineered with better, lighter parts and new dampers, as well as geometry more inclined to the dynamic. The lighter platform bones let Honda load up on soundproofing, creating a quieter cabin. A 1.3-liter VTEC gasoline engine sits underhoood, offering 101 horsepower, with a new six-speed transmission for a semi-automatic CVT for shifting. Driver safety systems make an appearance here, too, include Lane Departure Warning, Traffic Sign Recognition, Intelligent Speed Assist, and High-beam Support. Some of those features will only be available in Europe, naturally, but we'll obviously get a lot of goodies on our Fit, too. The press release below has the particulars. ALL-NEW HONDA JAZZ REDEFINES B-SEGMENT WITH ADDED SPACE, VERSATILITY, REFINEMENT AND TECHNOLOGY - Third generation Jazz based on Honda's global B-segment platform - New 1.3 litre i-VTEC petrol engine from Earth Dreams Technology series - Extra interior space, made versatile with Magic Seats® system - Bold, fresh exterior and refined cabin - New Honda Connect infotainment system - Advanced Driver Assist Systems enhance safety 24.02.2015 -- Arriving in Europe in summer 2015, the third-generation Jazz features bold yet sophisticated exterior and interior design, with unrivalled interior space and versatility.

Honda says it's 'not lost' in F1, but McLaren is losing patience

MONTREAL (Reuters) - Honda has responded to criticism from Formula One partners McLaren by saying it was going in the right direction despite the team having failed to score a point so far this season. "It is unfortunate I can't convince them we are going in the right direction. But I am confident we are not lost," Honda's Formula One chief Yusuke Hasegawa told motorsport.com at the Canadian Grand Prix. "We still need some more time but we are doing the right thing. We are doing many things to speed up our development but I don't disclose what." Former champions McLaren, the second most successful team in the sport in terms of race wins, are last in the championship and the only outfit yet to score after six races. The British-based team's executive director Zak Brown told Reuters on Wednesday that the Japanese manufacturer seemed "a bit lost" and indicated the partnership was reaching break point. The American's comments were widely reported and provided a major talking-point in the Montreal paddock. "I was not surprised," said Hasegawa of Brown's comments. "It's no wonder he has complained and he is frustrated. I'm frustrated, I'm disappointed, the team is disappointed. This is a very difficult, tough situation." (Reporting by Alan Baldwin in London, editing by Ed Osmond) Image Credit: Mark Thompson/Getty Motorsports Honda McLaren Racing Vehicles F1