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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda and Acura render their future visions for Shanghai

With the Shanghai Motor Show coming up later this month, Honda has released a couple of teaser sketches for two concept vehicles that will be making global debuts. Aside from the renderings, there is no information about either the Honda or Acura concept vehicles, but we can tell that both are some sort of utility vehicle, be they of crossover or people-mover variety.
The text for both images indicates that both concepts show future products that will be launched in China, but there is no mention as to what other markets the automaker has planned for these vehicles. In addition to these two concepts, the NSX Concept and 2014 RLX from Acura will make their Chinese debuts, and Honda says it "will display models substantially identical to the mass-production version of the Concept C and Concept S." The Concept C is will be a "middle-class" sedan built for China, and the Concept S, an MPV that will primarily serve China as well.

Honda issues second Fit window recall, this time for 143k units

Honda has announced it is recalling certain 2007-2008 Fit models in the US to fix what could have been faulty repairs made in a previous round of recalls. The vehicles may have been manufactured with a master driver's window switch that could allow rain water or spilled liquids into the switch. If that happens, the liquids could cause the switch to overheat, melt and potentially damage the vehicle's wiring or cause a fire. Honda says no accidents or injuries have been reported due to the problem, but warns owners to park their Fit hatchbacks outside until a dealer can inspect the switch.
All told, the recall covers 143,083 Fit units. Back in 2010, Honda recalled the 2002-2008 model-year Fit for the same issue. That recall covered some 646,000 units worldwide after a two-year-old child in Cape Town, South Africa burnt to death while sleeping in a Fit. Honda says the repair made during that round of recalls may not have been sufficient, and the latest fix should take care of the problem for good.
You can read the full press release on the latest round of recalls below for more information.