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Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.

Acura replaces chief Accavitti with designer Ikeda

Acura is shaking up its senior leadership, as Honda ushers the current chief of its luxury division out the door and replaces him with a new one. Exiting stage left is Mike Accavitti, who held the reins at the premium automaker as its senior vice president and general manager of the Acura division. Taking his place will be Jon Ikeda, one of the Japanese automaker's most senior designers. Accavitti (pictured above at left) had been promoted to the job from his previous position as senior vice president of auto operations after Honda separated the Acura brand into its own division. He had previously served as a senior executive at Chrysler, rising up the ranks to run the Dodge brand, and joined Honda in 2011 as its chief marketing officer. At this point it remains unclear why Accavitti is leaving and where he might land, but Honda says he's leaving the company altogether. To replace Accavitti, Honda has named Jon Ikeda (pictured above at right), a veteran designer with the company. A graduate of the Art Center College of Design in Pasadena, CA, Ikeda has worked for Honda on both sides of the Pacific since 1989. He previous headed up the design and product planning divisions at Honda's American R&D operations, and was instrumental in creating an independent design office for the Acura brand, separate from Honda's. This isn't the first time we've seen Accavitti replaced in his role as a senior executive by a design veteran. After only four months at CEO of the Dodge brand, he was replaced by Ralph Gilles, who retained his role as senior vice president of design for the entire Chrysler group in parallel. Gilles was ultimately replaced as head of Dodge as well, but was recently promoted to serve as head of design for Fiat Chrysler Automobiles. Related Video: Acura Announces Leadership Changes TORRANCE, Calif. July 27, 2015 – Acura today announced that Jon Ikeda has been promoted to Vice President and General Manager of the Acura Division of American Honda Motor Co., Inc. In this role, Ikeda will oversee all Acura brand activities including sales, marketing and parts and service. Ikeda was formerly Division Director of Auto Design at Honda R&D Americas, Inc. (HRA). He began his career at Honda in Japan in 1989, joining the advanced design studio in Tokyo, where he worked on the award-winning Honda FSX show car. After six years in Japan, he returned to Los Angeles in 1995, to continue his career at Honda R&D in Torrance, California.

Honda nav concept replaces head unit with Android phone

The desire for better in-car tech without compromising safety is what led Drivemode co-founders Yo Koga and HK Ueda to create their auto-centric Android app. It presents a clutter-free UI specifically meant for driving. The single-button, no-look interface uses display-wide swipes and taps and presents audio cues to help keep your eyes on the road -- and not the glowing rectangle you have mounted to your dash. With over 400,000 downloads, the app has gotten the attention of not just drivers, but also major automakers, including Honda. The carmaker has partnered with Drivemode to create a concept vehicle that completely replaces the head unit with a phone. It's not just shoving an Android device into the dash either; the head unit is completely integrated with the car's controls. For instance, the buttons on the wheel that usually control the radio now control the app. Additionally, the backup and right-side blindspot cameras are now displayed on the phone too. Honda and Drivemode say this is still just a concept and potentially years away from actually happening. But it's part of a larger plan to build an app for automakers; a way to offer its software replacement for the traditional in-dash system. In the meantime, though, Drivemode is looking for other ways to make a bit safer. For instance, Ueda says the app will eventually support aftermarket Bluetooth backup and blindspot cameras. So, drivers can buy the cameras and mount them to their cars, allowing them to have an additional safety feature, even if their vehicle didn't have that option when purchased new. In particular, the Drivemode team sees an opportunity in lower-end vehicles that are less likely to come pre-installed with Android Auto or Apple CarPlay. The app replicates many of the features found in those systems which tend to be found in medium to high-end cars. For drivers who can't afford the trim levels that offer those smartphone-integrating options (or are are not looking to upgrade their whip), they can still enjoy a more integrated driving experience without weaving all over the road trying to launch Spotify. Unfortunately, the app is for Android only right now, but Drivemode is looking for additional funding to build an iOS version. Related Video: This piece by Roberto Baldwin originally appeared on Engadget, the definitive guide to this connected life. Auto News Honda android android auto nav