2001 Honda Civic Lx Coupe 2-door 1.7l on 2040-cars

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Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

2015 Civic Type R will make 'at least' 276 hp from 2.0L turbo [w/video]

Honda may not actually be showing off the production form of its upcoming Euro-only 2015 Civic Type R at the Frankfurt Motor Show this year, but it did take advantage of the focused media attention to make a pretty cool announcement. In addition to dropping a really hot video of the new Type R testing at the Nürburgring Nordschleife, Honda Europe president, Manabu Nishimae, gifted us with some juicy details about the coming hot hatch.
Nishimae confirmed rumors that this Type R would make use of a turbocharged 2.0-liter engine, while telling us that the mill would be good for an output of "at least 280 PS." A raw conversion from PS (metric horsepower) to standard horsepower gives us a figure of about 276 hp, or very near the rumored figure of 300 galloping, front-wheeled ponies.
The company will need each ounce of output from its new 2.0-liter engine if it is to meet its stated performance target: making the Civic Type R the fastest front-wheel-drive production car around the 'Ring. Apparently this last session of testing, with World Touring Car Championship driver Gabriele Tarquini at the wheel, has already gotten Honda close to the lap record. Scroll down to read Honda's brief press release about the upcoming Type R, and, more importantly, to listen to the car as it's throttled around the track.

2015 Fit Kit is the perfect DIY car from Honda

Ah... let the April Fools' Day automotive jokes begin. Honda is kicking things off, following up on last year's Honda Hair joke with a prank video featuring the 2015 Honda Fit.
It's called the Fit Kit, and as you might guess, it's a way to build your own version of the redesigned hatchback. There are 180,000 mechanical parts in the kit - some delivered by drone - but that doesn't seem at all daunting to the pair of obnoxious, self-described tinkerers that star in the Fit Kit ad.
Honestly, the video is pretty entertaining, with some biting satire of the DIY movement and its attendant cadre of mustachioed hipsters. Scroll down and have a look at both the video and the Fit Kit press release from Honda.