1999 Honda Civic Si on 2040-cars

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Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

Honda motorcycles most stolen, just like Honda autos

It comes as no surprise that Honda's Civic and Accord are the most stolen cars in America, but as it turns out, thieves like the company's motorcycles the most too, according to a study by the National Insurance Crime Bureau (NICB). Out of the 46,061 two-wheelers stolen in 2012, 9,082 of them were Hondas. While that's bad news for Honda motorcycle owners, at least motorcycle theft went down slightly from 2011, which had 46,667 reported thefts. Motorcycle theft recoveries, on the other hand, were just 39 percent.
Yamaha is up next in the theft rankings (7,517), then Suzuki (7,017). The numbers drop a bit for fourth and fifth place, Kawasaki (4,839) and Harley-Davidson (3,755). These five brands are far and away the most stolen motorcycles: sixth place, apparently held by scooter, dirtbike and ATV maker Taotao, dropped to 914 theft reports.
California had the most reported thefts (6,082), followed by Florida (4,110), Texas (3,400), North Carolina (2,574) and Indiana (2,334). By city, New York City had the most reported thefts (903), followed by Las Vegas (757), San Diego (633), Indianapolis (584) and Miami (535.