1999 Honda Civic Lx Sedan 4-door 1.6l on 2040-cars

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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2016 Honda HR-V: The first three months with our jack of all trades

We only had the long-term 2016 Honda HR-V in our fleet for one week, and for me, the do-anything crossover was immediately useful. Its honeymoon phase coincided with a number of long-haul drives, plus I had to move. This ambitious start is why we're a quarter of the way through our long-term test, and the HR-V already has over 6,000 miles on the odometer. In classic suburban chariot style, the HR-V is a jack of all trades. And when it comes to road trips, the HR-V is just as enjoyable while slogging up flat interstates as it is along beautiful country roads. I've driven it in all types of weather, packed it with people, and filled it with cargo. I've spent more time in our long-term Honda than pretty much any car that came before it. Here's what I've learned. Long Hauls I've driven the HR-V from my home in Detroit to my sister's place in Traverse City, MI – a 500-mile round trip – four times. On one occasion, an early winter blast hit northern Michigan on my way to the cute, beachside tourist town. From intense fog and rain to sunshine to a sudden snow squall, I had every one of the elements thrown directly at me over the course of one drive. I find a lot of the HR-V's onboard safety technology distracting, and I worry that drivers can become too reliant on these features. Blind spot alerts and cameras are designed to make us safer, yes, but they're no replacement for an attentive, engaged driver. For instance, in the rain and sleet, the nifty Honda Lane Watch camera displayed only gray blobs. Ditto on the back-up camera, meaning that while the technology technically functioned as advertised, the weather rendered it useless. The HR-V has a solid suite of safety tech, but you don't have to rely on the cameras and bells and whistles. The driver's side mirror has an extended-view distortion to the glass. Visibility is great. The HR-V was a champ in the gross weather, and I was thankful for our mid-level EX trim's all-wheel drive. And this was even before we fitted the HR-V with a set of Michelin X-Ice 215/55R17 winter tires – expect to hear about those when we actually get some more snow here in Detroit. Optioning all-wheel drive means you're stuck with the continuously variable transmission (a manual is available with front-drive), which isn't great, but it smoothly delivers the engine's 141 horsepower and 127 pound-feet of torque. Editor Alex Kierstein agreed, writing in our logbook, "Overall, I think the CVT isn't great ...

Honda recalls 2016 Pilot for warning light issue, 35k affected

Honda is recalling 35,406 examples of the 2016 Pilot in the US because the vehicles' warning lamps might not activate immediately. Specifically, the campaign covers two-whee-drive models with build dates between May 4, 2015, and September 8, 2015, and four-wheel drive versions from between May 7, 2015, and September 4, 2015. Due to this issue, if there's a malfunction in aids like the tire pressure monitoring system, anti-lock brakes, or electronic stability control, the corresponding warning light might not immediately illuminate on the instrument panel. When the ignition is turned off and then back on, the alerts do appear. Still, the fault puts the Pilot out of compliance with federal rules. Beginning November 27, the fix will simply be updated instrument cluster software for the affected Pilots. According to documents submitted to the National Highway Traffic Safety Administration (PDF): "As of October 8, 2015, Honda has not received any warranty claims, field reports, injuries or crashes related to this issue." Related Video: RECALL Subject : Improper Software to Module FMVSS 126,135,138 Report Receipt Date: OCT 16, 2015 NHTSA Campaign Number: 15V668000 Component(s): ELECTRICAL SYSTEM Potential Number of Units Affected: 35,406 All Products Associated with this Recall Vehicle Make Model Model Year(s) HONDA PILOT 2016 Details Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2016 Honda Pilot 2WD vehicles manufactured May 4, 2015, to September 8, 2015 and 2016 Pilot 4WD vehicles manufactured May 7, 2015 to September 4, 2015. In the affected vehicles, when one of the safety systems such as tire pressure monitoring, anti-lock braking or electronic stability control malfunctions, there is potential that the instrument panel will not illuminate the corresponding warning light, however the warning lamps will illuminate when the ignition is turned off and then turned back on. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 126, "Electronic stability control systems", number 135, "Light vehicle brake systems" and number 138, "Tire pressure monitoring systems". CONSEQUENCE: If a safety system cannot immediately warn the driver when needed, the driver may be at at increased risk of a crash. REMEDY: Honda will notify owners, and dealers will update the instrument cluster software, free of charge.