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Honda signs on as Pikes Peak sponsor, race participant

Honda plans to storm the Pikes Peak International Hill Climb on June 30, entering ten cars in nine classes at the race to the sky, and signing on as a corporate sponsor. Part of the company's return to grassroots racing - if that's what you can call factory-backed efforts - the banners of Honda R&D and Honda North America will fly on these entries: a first-gen Acura NSX, an Acura TL SH-AWD, Honda CR-Z, Honda Fit EV, one CRF450R and two CRF250R motorcycles, a CBR1000RR motorcycle and a TRX450 ATV.
One more entry, details of which are to be announced later, will be driven by IndyCar pilot Simon Pagenaud of Schmidt Hamilton HP Motorsports. LoveFab (pictured above during practice last year) will be there with its new, NSX-based Enviate, but as a privateer entry.
Honda's been to the mountain before, with high-powered gear in 2012 and record-setting EVs in 1994 and 1999, but it's never made noise like this. Have a read of the press release below for more info.

Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.

Best pickup trucks for 2023

In 2023, it seems like there’s a pickup truck for everyone. This wasnÂ’t always the case, as it wasnÂ’t until fairly recently that the midsize truck segment started becoming competitive again, and even more recently that weÂ’ve got choices for economical compact trucks or cleaner electric pickups. As the diversity of choices continues to grow, so does the potential customer base for vehicles with an open bed. Whether youÂ’re looking for something luxurious to drive in style, an absolute workhorse to tow the heaviest of loads, something small and practical, or a dune-blasting monster, youÂ’ve got options. Whatever it is you need it to do, here are what we think are the best pickup trucks for 2023. Before we start really categorizing these trucks, let's go over the scores our editors have given the best-selling pickup trucks in America. Best Full-Size Pickup Trucks for 2023: 2023 Ram 1500: 9.0 2023 Ford F-150: 8.5 2023 GMC Sierra: 8.0 2023 Chevrolet Silverado: 7.5 2023 Toyota Tundra: 7.0 2023 Nissan Titan: 5.5 Best Midsize Pickup Trucks for 2023: 2023 Ford Ranger: 8.0 2023 Honda Ridgeline: 8.0 2023 Jeep Gladiator: 8.0 2023 Nissan Frontier: 7.5 2023 Toyota Tacoma: 7.0 It's worth noting that the Chevrolet Colorado and GMC Canyon were redesigned for 2023, and we like them quite a bit. We haven't yet been able to pass them around to all of our editors in order to give them official rankings, but we're certain they'll come out at or near the top. Now, remember what we said at the outset about there being a pickup truck for every buyer? Let's break it down.   Best luxury truck: Ram 1500 Limited With an exceptionally comfortable interior with high-quality materials, excellent fit and finish, plenty of space, useful technology and a wealth of convenience features, this is the cabin in which weÂ’d want to spend the most time. We especially like touches like the ventilated reclining back seat, clever storage and 12-inch vertically oriented touchscreen. All the American trucks can be ultra-luxurious, though. What really seals the deal for Ram is its choice of either coil spring or air spring rear suspension that provide unmatched ride quality, no matter which you choose. The 1500 Limited will truly keep you feeling kingly on those long hauls. Read our review of the Ram 1500.   Best truck for cowboys: Ford F-150 King Ranch (Honorable mention: Ram 1500 Limited Longhorn) Need a truck to match those new cowboy boots and shiny belt buckle?