1998 Civic Hatchback Si Options on 2040-cars

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2017 Honda Ridgeline: Not a 'youth truck'

When the Ridgeline debuted back in 2006 I predicted it would be a game changer, that it would shake up and redefine the truck market, much like Honda's CB750 four-cylinder motorcycle redefined the big bike market back in 1969. Boy was I wrong. Or perhaps more accurately stated – hang on, because I still think it could happen with this new model. Maybe not to the same degree of the CB750, but I definitely think this gen-two model has the right stuff to make truck buyers give it a second look this time around. Also, the truck market has changed over the last decade. People have had a chance to see the Ridgeline in action, and many have come to the conclusion that, used as intended, it's really not so bad. ...And then look what's happened to the commercial van market: Euro-style vans – which are dramatically different from Detroit-style vans – have virtually taken over that market segment. Typically conservative truck buyers have shown that they are willing to accept new thinking – if they prove to be better mousetraps. In the last 10 years, Honda – and specifically Honda marketing – has learned a lot about what worked and what didn't work with the gen-one model. Yeah, it barely sold, but those who bought the truck absolutely loved it. So Honda was indeed on to something. The problem was not enough people knew about it. I blame Honda corporate and their marketing department squarely for that. After the initial customer reluctance, Honda gave up on it. There was virtually no money spent on advertising this truck. It literally died on the vine because it wasn't watered. Also, there were a number of factors going on here not specifically related to the Ridgeline. Honda, the corporation, was in a severe crisis. Sales were sliding, many of its products disappointed, and the styling of many of its vehicles was polarizing. Also, the Acura division was in a free-fall. In short, Honda had lost its mojo; and as such, money and efforts were re-diverted to righting the ship, and marginal models (Ridgeline) were abandoned in terms of promotion; or just abandoned, period. So here we are now in 2016. Honda has been in the process of exorcizing all the evil from it's products, and is again showing signs of life. They have a slew of new vehicles that look good and are getting good if not excellent reviews, and a new Ridgeline is soon to hit showrooms. The Honda mojo is back. This time around there is no attempt to hide its parentage.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

2017 Honda Civic Type R mule sports sweet exhaust

The 2016 Honda Civic might be one the most-spied cars in recent memory, but the wait to actually see the new model is just a few days away on Sept. 16. That big reveal is only for the sedan, but these fresh shots show a sporty variant of the five-door that our spies speculate could preview bits of the next-gen Civic Type R. These photos seem to show the same variant recently spotted in Spain, but there are some notable differences and better angles here. Up front, the styling still shows the same Acura-like design as the patent drawings, but these images make it much easier to spot the narrow mesh in the grilles of the lower air dam. The major change along the side is the new set of big, black wheels with low-profile tires, and this setup fits the style much better than the earlier car. Plus, you can easily spot larger front brake discs and a Brembo logo on the caliper this time. Thankfully, these photos provide a much better look at the earlier example's weird, center-mounted exhaust layout, too. It appears that the larger pipes on the outside each have their own muffler, but there doesn't appear to be one for the smaller outlet in the middle. There's still the possibility this could be a way of testing the single-exit design from the 2016 Civic concept. We know the next-gen Civic will be offered as a sedan, coupe, and five-door. Plus, Si and Type R trims will eventually join the lineup. At the current rate of spy shots, we'll see them all well before their respective reveals. Related Video: