1997 Honda Civic Lx Sedan 4-door on 2040-cars

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Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

Honda Civic will show its hatchback in Geneva

Honda is bringing a conceptual look at the new Civic Hatchback to next week's Geneva Motor Show. But we think it'll be that in name only – Honda has a history of showing very production-looking 'concepts'. Given these recent spy shots, showing a very well-developed, five-door Civic, the production model should arrive before we know it. The new Civic is a seriously pretty car, and from some angles the four-door sedan already has a hatch-like appearance. We love the look of this cobbled-together prototype; the rounded-off rump in no way ruins the Honda's lines. There's even a center-mounted exhaust, which makes us super happy, though that might just be reserved for more powerful Si or Type R models. Standard five-door Civics will probably use the same engine lineup as the rest of the range – a naturally aspirated, 2.0-liter inline-four on the base end, and a turbocharged, 1.5-liter four in higher trims. Honda's also working on a turbo/manual pairing, which will likely be our powertrain du jour. We'll get a sort-of-conceptual look at the Civic Hatchback next week. Until then, scroll through the gallery of spy shots up top to see this little cutie from all angles. Related Video:

Is Honda working on airbags for smartphones?

Smartphones are expensive yet delicate - a single impact on a hard surface can shatter their touchscreens, often damaging them beyond repair. Fitting a case offers only so much protection, but what about an airbag? Honda has explored the concept with the airbag-equipped Case N and even made a video about it. But alas, it isn't real.
For some reason, we really want it to be. Honda has a knack for surprising us with nearly unbelievable inventions designed to improve mankind's quality of life, contraptions like the Walking Assist Device and the UNI-CUB personal mobility devices, so the Case N isn't as far-fetched an idea for the company as you might think.
Head below to watch the video, where you can see the Case N concept in action. You'll also see its generous proportions, which is one reason why it's just a case of Honda humor - not (yet) a market reality.