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Why Honda of America won't fit 2014 Fit models with start/stop

One of the most recent yet notable additions to the modern vehicle's growing suite of fuel-saving technologies is the humble start-stop system. It's rather simple - when the vehicle is stopped, the engine shuts off. It then fires back up when the driver starts to take his foot off the brake or step on the clutch. For one of the most important fuel sippers of the year, though, start-stop tech is a no-go.
Honda will not be offering the system on the North American-spec, non-hybrid Fit despite it being a standard item on both the hybrid (pictured above) and gas-only Japanese domestic models. According to Honda, it's ostensibly due to the momentary lag, that occurs when the gas engine re-fires and power is available. The start-stop-equipped Fits "will lose at stoplights to V6s," Nobuhiko Shishido, the lead powertrain engineer for the Fit, told Automotive News. This is just an observation on our part, but unless the new Fit turns up with dramatically more than the current car's 117 horsepower, it'll "lose at stoplights" regardless of whatever fuel-saving features are fitted.
The other issue Honda sees is more realistic. In the world of the EPA, stop-start systems are not taken into account in fuel economy testing. That makes the cost-adding technology a tough sell for US consumers who are forced to take a dealer's word on real-world economy gains over the milage numbers on the window sticker. That said, wouldn't it at least make sense to offer start-stop as an option? Have your say in the Comments below.

'Car Wars' says Ford, Honda to pick up share, Fiat-Chrysler ambitions downplayed

Don't look for a tremendous shifts in automotive market share over the next three years because it might not be coming. That's at least according to the annual Car Wars report by John Murphy, from Bank of America Merrill Lynch Global Research.
In the report's analysis of automakers' market share from 2013 to 2017, it predicts only small changes among the major companies. Ford and Honda see the biggest positive effect with an estimated 0.5 percent increase in their shares over the next three years; to 16.2 percent and 10.3 percent respectively. On the flip side, European automakers and Nissan are expected to lose 0.2 percent each to fall to 8.3 percent and 7.8 percent each respectively. The rest of the industry is predicted to hold steady as it is now.
The biggest loser in that prediction might be Fiat-Chrysler Automobiles. The report certainly throws a wet blanket on its plan for significant gains in market share. Murphy told The Detroit News that the company's goal was "almost unattainable."

Honda bringing LMP2 racer to Pikes Peak

Pikes Peak always brings out an array of interesting entries. Honda has fielded quite a few of its own, but will take the unusual step this year of entering a Le Mans prototype. The new ARX-04b is the latest in a line of prototypes which Honda Performance Development and Wirth Research developed to compete in the LMP2 class in series like the FIA World Endurance Championship, the United SportsCar Series and at the 24 Hours of Le Mans. Though it's designed to race on closed circuits, Honda has announced that it'll be taking on the 156 turns and 12.42 miles of the Pikes Peak International Hill Climb this year. Driving duties will be handled by Justin Wilson, an accomplished British circuit racer who's competed in Formula One and won races in the IndyCar Series and in Champ Cars before it. He's also tried his hand at Formula E and competed in Le Mans prototypes before as well. Though it will be entered in the Unlimited class, it won't be gunning directly for the record set by Sebastien Loeb two years ago in the Peugeot 208 T16. At least not just yet. "This is an exploratory effort," said HPD chief Art St. Cyr, "to learn as much as we can in advance of a possible future assault on the outright record." We're looking forward to seeing what she'll do when the event takes place later this month. Honda-Powered HPD ARX-04b to tackle Pikes Peak Jun 17, 2015 - TORRANCE, Calif. - Indy car veteran, race winner Justin Wilson to pilot LMP2 machine - New coupe design debuted at 24 Hours of Daytona - Utilizes production-based 3.5 liter Honda V6 engine A number of different types of Honda and Acura vehicles have taken part in the Pikes Peak International Hill Climb in recent years, ranging from the Acura NSX to the Honda Fit, and even a high-speed Honda Odyssey, but Honda Performance Development has upped the ante this year by entering one its newest sports cars in the race up the 14,110-foot mountain. The new Honda-powered HPD ARX-04b LMP2 coupe that competed in this year's Rolex 24 Hours of Daytona has been entered in the 2015 Pikes Peak event, and will be driven by Verizon IndyCar Series race winner and former Formula 1 driver Justin Wilson. The ARX-04b will be the first full-carbon monocoque vehicle ever sanctioned for PPIHC entry and will be fitted with a 3.5-liter V6 twin-turbocharged engine. The ARX-04b will compete in the Unlimited class, which features highly-modified cars that can navigate the 156 turns of the 12.42-mile course in under 10 minutes.