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Honda CR-V vs. Subaru Forester Cupholder Test | King of cups

When I got our long-term Subaru Forester back from the shop to fix a mysterious source of moisture, I also happened to have a Honda CR-V Hybrid taking up temporary residence in my driveway. After testing out my large son's car seat in each to these two right-sized vehicles, I moved on to the examine their capacity for the second-most-precious cargo they could carry: beverages.  I counted eight cupholders in each of these cars, which amounts to two per outboard passenger. Two front cupholders on the center console, one in each front door, one in each rear door, and two in the center armrest that folds down in each rear row. That's not Subaru Ascent levels of beverage storage (19 cupholders!), but it should be plenty to keep a family hydrated on a short-to-medium drive. Though these two appear to be equal in quantity, let's take a closer look and see if they're equal in quality, too. I brought along a Klean Kanteen bottle that's about the same size as most other brand of metal water bottles folks carry around, a big Corkcicle 24-ounce insulated tumbler, a standard 12-ounce soda can, and a skinny, 7.5-ounce soda can that's the same width as a lot of canned energy drinks. As a bonus, I — the man known to Twitter as "that one dude with the Nalgene bottle" — brought my trusty 32-ounce Nalgene to see if it fits anywhere. Let's start with the spots we use the most. I like the placement of the CR-V's front cupholders for their easy reach, but beverages block the wireless charging pad (only available on the Touring trim and as Riswick discovered, it has issues). In the Forester they're further back, out of the way of the center stack, but a somewhat awkward angle for retrieval. Now let's fill 'em up, starting with the Honda. As expected, there's plenty of room for the cans, but perhaps too much room. They both wobble around quite a bit in there. The bottle and cup fit much more securely, but the water bottle rattles around a bit in there. The Corkcicle cup is going nowhere. In the Forester, the little rubber doodads inside the cupholder do a much better job of holding even the smaller can in place. A perfect fit! As for the reusables, the Corkcicle cup is snug, while the bottle has a little bit of wiggle room, though not quite as much as in the CR-V. OK, let's try the front door pockets. In the CR-V, the cans are a bit loose, but the purple Klean Kanteen fits as though the pocket were designed for it. The mighty Corkcicle is too big to fit securely.

2015 Fit Kit is the perfect DIY car from Honda

Ah... let the April Fools' Day automotive jokes begin. Honda is kicking things off, following up on last year's Honda Hair joke with a prank video featuring the 2015 Honda Fit.
It's called the Fit Kit, and as you might guess, it's a way to build your own version of the redesigned hatchback. There are 180,000 mechanical parts in the kit - some delivered by drone - but that doesn't seem at all daunting to the pair of obnoxious, self-described tinkerers that star in the Fit Kit ad.
Honestly, the video is pretty entertaining, with some biting satire of the DIY movement and its attendant cadre of mustachioed hipsters. Scroll down and have a look at both the video and the Fit Kit press release from Honda.

Honda overhauls North American operations with eye towards more autonomy

The increasing sales success of Honda North America (HNA) has led to Honda brass in Japan reorganizing regional operations here. The management shuffling here and in Japan is intended to both streamline and confer more responsibility on HNA "as the region assumes a larger role in shaping Honda's global business," and as Honda builds more facilities that serve several roles in the product development pipeline.
Honda's executive vice president and president of HNA Tetsuo Iwamura was named COO of automotive operations, taking over a position that had been handled by company president Takanobu Ito. Iwamura's new role puts him in charge of anything Honda makes that has four wheels, which Automotive News says equates to 78 percent of the company's global revenue.
The current company CFO, Fumihiko Ike, will fill the now-vacant role of company chairman and Kohei Takeuchi will take his place. Takeuchi is presently the operating officer, general manager of the accounting division. The executive swaps take effect April 1, 2013.