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Honda: Somebody To Love (Ridgeline)

If you want to search for symbolism in this Honda Ridgeline ad that aired during Super Bowl 50, there's plenty to be had. It looks like a simple, funny demonstration of the compact truck's cargo bed audio system. Sheep, hearing the speakers from the back of bed, pick up the earworm of Queen's Somebody to Love and start singing on their own. But the sheep imagery could also be seen as an indictment of the me-too half-ton truck crowd. The Ridgeline, returning for the second generation after a brief hiatus, is sort of an anti-truck with unibody construction, a dual-hinged tailgate, and a trunk inside the bed. Normal pickup folk see the Ridgeline as not enough truck. Honda fans see those types as sheeple. Or maybe it's just a fun ad with a catchy song and some talking animals. Marketing/Advertising Honda Super Bowl Commercials 2016 super bowl ad

Honda previews new BR-V three-row crossover for Indonesia

Honda is planning to roll out a new seven-seat crossover in Indonesia. But before it does, it's giving the public a taste of what's to come with a concept to be unveiled in Tangerang, previewed in the pair of teaser renderings you see here. Dubbed the BR-V prototype (for Bold Runabout Vehicle), the Honda concept calls for a three-row crossover with room for seven passengers – just like the Pilot we get over here. But if the design sketches are anything to go by, it'll look better. We'll reserve final judgement on the styling until the actual thing is unveiled in the metal, though. Full technical specifications are likely still a ways off from being announced. However the Japanese automaker and its Indonesian importer have confirmed that the BR-V will be powered by a 1.5-liter gasoline engine of unspecified output, mated to a choice of two transmission options. We don't know whether one of those might include all-wheel drive or not, but Honda has indicated that it's built high ground clearance into the BR-V – which ought to keep it from being confused with the low-riding Subaru BRZ, to say nothing Honda's other similarly named crossovers like the CR-V or HR-V. That's about all we know for the time being, but the BR-V promises "to address various customer needs" with "a tough and solid exterior design" combined with a "comfortable and spacious cabin." Locals can start anticipating its unveiling at the Gaikindo Indonesian International Auto Show in Tangerang this August, when P.T. Honda Prospect Motor will already open up the order books. Related Video: All-New Honda BR-V Prototype to Make World Premiere at Gaikindo Indonesian International Auto Show JAKARTA, Indonesia 29 June 2015 – P.T. Honda Prospect Motor released the first official sketches of the all-new Honda BR-V Prototype which will make its world premiere at the upcoming Gaikindo Indonesian International Auto Show 2015, scheduled for 20 - 30 August 2015, in Tangerang, Indonesia. The new BR-V was jointly developed for the Asian market by Honda R&D Asia Pacific Co., Ltd., in Thailand, and P.T. Honda R&D Indonesia. This model will be introduced to the Indonesian market as Honda's new generation crossover utility vehicle to address various customer needs. The new BR-V features tough and solid exterior design with high ground clearance, big and stylish alloy wheels and sleek roof rails. The model also offers a comfortable and spacious cabin with seven seats in a 3-row configuration.

Honda readying Veloster-rivaling concept for Beijing?

Maybe the rumors of the CR-Z's death have been exaggerated. Honda has just released the first teaser of a new concept that it plans to debut at the Beijing Motor Show at the end of April. It shows off a sporty looking coupe that looks like the child of a CR-Z and Hyundai Veloster. However, the concept looks to be for the Chinese market, as it's a joint proposal with one of its domestic partners there, Guangqi Honda Automobile.
Unfortunately, we don't have any other details about the concept yet - not even a name. The teaser also doesn't give a very good indication of the car's size. It appears to be roughly the size of a small coupe, and if Honda hadn't already tried the idea with the CR-Z, you could almost see it as a modern CRX, but it could be a little bit larger, too.
In addition to the coupe concept at the Beijing show, Dongfeng Honda will premiere the concept for the next Spirior, which is the foreign version of the Accord. Guangqi Honda will also bring a mid-size SUV and the third-generation Fit. Acura will also be there and will have both the NSX Concept and a model of its powertrain. Scroll down for the full release about everything Honda will show in China.