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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Honda promises all-new Ridgeline within two years

Despite an aging design and low sales, Honda has remained committed to its Ridgeline pickup truck. Now, in its first official confirmation of a next-gen Ridgeline, Honda has released a teaser sketch (click to enlarge) of the new truck and promised a debut within two years, as previously reported.
The sketch shows the direction that Honda is planning for its new truck, which appears to ditch the single-piece body in favor of a more conventional pickup truck design. Even with the new design, it's not clear if Honda will move away from the Ridgeline's car-based platform shared with the Odyssey, Pilot and Accord. Sales of the Ridgeline dipped to below 10,000 units in 2011 but have increased steadily over the last two years (including 29 percent so far in 2013) with slightly more than 16,000 units on the year.
As for the current Ridgeline, Honda will wind down production at the Lincoln, AL assembly plant sometime during the middle of next year. The press release for the announcement is posted below.

WSJ investigation reveals Takata may have hidden testing failures

We're not sure how much more Takata can get wrong concerning its airbag fiasco. The Wall Street Journal says it reviewed internal documents submitted during litigation that reveal US engineers had concerns about altered test data for at least a decade, from 2000 to 2010. This comes after Taktata's largest customer, Honda, stopped doing business with the company, publicly calling Takata out for "misrepresented and manipulated test data." On top of that, the National Highway Traffic Safety Administration hit the Japanese company with an open-ended fine of $70 million. Ford took away its business, as have Toyota and Mazda. The latest recall tall has surpassed 19 million vehicles in the US alone. The in-house memos show US employees complaining among themselves that their Japanese equivalents were burying validation test failures and changing the results of validation tests. Such tests are conducted to show automakers that Takata products met specification, and employees specifically cite Honda as the recipient of those edited or redacted reports. One US engineer wrote that the "prettying up" of data "confounded my engineers," and "has gone beyond all reasonable bounds and now most likely constitutes fraud." The engineer apparently said his team made sure that the products were up to spec by using alternative data. Takata said the issues the Journal article covers don't have anything to do with the exploding airbags, and that in one case the problem with the airbag inflator was resolved, and in another case the problem airbag inflators didn't reach production. Takata admitted to the Journal that there have been past instances of "selective, incomplete or inaccurate data" in customer validation reports and apologized, laying the situation at the feet of employees trying to meet production deadlines. News Source: Wall Street JournalImage Credit: KAZUHIRO NOGI/AFP/Getty Images Government/Legal Recalls Honda Safety