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Honda to show off conceptual new Ridgeline truck at SEMA

The SEMA show is coming up fast, and Honda is not about to miss out on the festivities. To that end, the Japanese automaker has announced a raft of customized vehicles it's bringing to the tuner expo in Vegas early next month. Potentially one of the most enticing debuts will be the Ridgeline Desert Race Truck. Following the preview sketch (seen above) of the next-gen pickup released at the Chicago Auto Show earlier this year, the new concept is set to give us an even better glimpse at the 2017 model of the four-door, short-bed crossover pickup to come. The vehicle's debut will also mark the factory's return to off-road competition, which ought to come as a welcome development for racing fans. The Ridgeline won't be Honda's only debut at the SEMA show this year, however. There'll also be four modified versions of the HR-V compact crossover, each customized by a different American aftermarket firm, and custom takes on the CR-Z hybrid, Civic sedan, and Pilot crossover. Look for the Powersports and HPD divisions to showcase their latest at the event as well, while the Acura division does its own thing. Honda to Showcase Ridgeline Desert Race Truck Concept, HR-V Tuner Project Program, Refreshed 2016 CR-Z and more at 2015 SEMA Show Oct 23, 2015 - TORRANCE, Calif. - Honda Ridgeline Desert Race Truck to showcase design direction for all-new Ridgeline pickup debuting next year - HR-V project vehicles will bring extreme performance and personality to the compact crossover segment - Updated 2016 Honda CR-Z sport hybrid coupe to make first appearance on North American soil - Honda Powersports hits show floor, including Moto GP Race Replica RC213V-S, Pioneer 1000 and more - Honda to once again host the Honda Soiree at Hakkasan Nightclub Honda will ignite the floor at the 2015 SEMA Show with a full portfolio of performance products, including race bikes, HR-V project vehicles, and the debut of the Ridgeline Desert Race Truck. The Ridgeline Desert Race Truck will offer a first look at the styling direction of the highly anticipated 2017 Honda Ridgeline pickup. The "racing Ridgeline" also marks Honda's re-entry into Honda Performance Development (HPD)-powered factory off-road racing. Also within the Honda display will be four Honda HR-V project vehicles, built in partnership with several highly creative U.S.-based automotive tuning houses.

A look inside Honda’s “Safety For Everyone” research and development operation

RAYMOND, Ohio—As part of its long-running “Safety for Everyone” campaign, Honda has established the audacious goal of what it calls a “zero-collision society.” But rather than making big claims about developing a fully-autonomous vehicle, which Honda hasnÂ’t done, the company is trying to chip away at the more than 37,000 vehicle-related fatalities that occurred in the U.S. in 2017 with a multi-pronged approach. Here in central Ohio, engineers are working with state-of-the-art facilities and equipment to boost active safety systems like its HondaSensing suite of safety technology with old fashioned passive systems like structural steel frames or new airbag designs that protect passengers in a crash. Honda provided members of the press with a rare tour inside its Honda R&D Americas headquarters this week. Honda officials say that increasingly, safety — and specifically, third-party ratings from the likes of the National Highway Safety Traffic Administration and the Insurance Institute for Highway Safety — figure into the top three factors consumers weigh when purchasing a vehicle. Honda and Acura have 10, 2019 models that have earned IIHSÂ’s Top Safety Pick or Top Safety Pick+ ratings, and all 15, 2019 model-year Honda and Acura vehicles that have undergone NHTSA crash testing have earned a 5-star overall rating. And Honda prides itself on its growing list of safety firsts, including the first upward-deploying front passenger airbag, in 1990 in the Acura Legend; first omni-directional crash-test facility, in 2000; and the first autonomous braking system, in the 2006 Acura RL. It hopes its new three-chamber airbag goes industry-wide and joins that list. “ItÂ’s part of our companyÂ’s culture,” said Art St. Cyr, business head unit and vice president of auto operations for American Honda Motor Co. “We have a philosophy at Honda that we want to be a company that society wants to exist. That means we have to protect our customers. ThatÂ’s part of the whole mantra of doing this.” Opened in 1984, the 1.6 million square-foot Honda R&D Americas facility, located in the countryside about 45 miles northwest of Columbus, employs around 1,600 people and is HondaÂ’s largest research-and-development facility outside of Japan. Its Advanced Safety Research facility opened in 2003.

New Civic, FCA UAW Agreement, Frankfurt | Autoblog Minute

FCA reaches a tentative agreement with the UAW, Honda reveals the all new 2016 Civic, and the Frankfurt Motor Show dazzles us again.Senior editor Greg Migliore reports in the Weekly Recap edition of Autoblog Minute Weekly. UAW/Unions Bentley Honda Jaguar Porsche Tesla Autoblog Minute Videos Original Video FCA porsche mission e civic