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Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

James Glickenhaus' SCG 003 undisguised in street and track form

For James Glickenhaus buying a factory-made supercar isn't good enough; he wants to develop his own. Following up on the Ferrari Enzo-based P4/5 and later the P4/5 Competition, Glickenhaus' latest project is appropriately called the 003, and he's finally displaying it in road trim. These first undisguised photos of the SCG 003S show off a supercar with a front end reminiscent of a Ferrari Enzo. However, the rear evokes the look of a modern endurance racer with a fin running along the spine. A wing at the back connects it all together, and the massive diffuser should keep things planted too. Development of the 003 has been going for over a year by Scuderia Cameron Glickenhaus, but the company has set quite a challenge for itself to get just right. Glickenhaus wants his latest project to be a true racecar for the street. That idea gets thrown around a lot, but it might be true in this case. In motorsports trim, the SCG 003C (pictured inset) packs a mid-mounted Honda Performance Development twin-turbocharged V6, but the engine sits in a detachable rear subframe. When the time comes for the road, the car converts to the SCG 003S and allegedly swaps in a twin-turbo W12. It makes the vehicle the best of both worlds – at least in theory. SCG reportedly plans to show the 003 at the Geneva Motor Show, so we should get a better look then. Glickenhaus also wants to take the car racing in the 24-hour events at the Nurburgring and Spa later this year.

Honda launches new Fit in Japan, has big expectations for North America

Honda has officially launched the Fit sub-compact in its home market, ahead of its eventual arrival in North America. The third-generation Fit is wildly important for Honda, with the company's president, Takanobu Ito, saying, "This is the most important model."
The third-generation Fit is a ground-up reworking of the car that we've come to know. It will pioneer Honda's new design language, Exciting H Design (seriously) and will also be the very first Fit to be manufactured in North America. Thanks to a Mexican factory that is scheduled to open in the spring of 2014, Honda will be able to produce 200,000 Fits for the North American market in North America, saving the brand a huge amount of cash.
As for that Exciting H Design, it's meant to be sleeker and more modern, according to Automotive News. It's not bad looking, but the overall design is far less important than what's under that hood. The vehicle you see above is a Fit RS, which has quite a resemblance to the rumored Fit Mugen. There's not a lot of detail on this model, but based on looks alone, we certainly hope it'll be coming to the North American market - it'd make a great Fit Sport. A hybrid variant will also come to the US market, and that car is returning impressive numbers on the Japanese cycle: 86 miles per gallon so far, thanks to the combination of an 1.5-liter, Atkinson-cycle, four-cylinder engine and a seven-speed, dual-clutch transmission. That's a 35-percent improvement over the current, JDM Fit Hybrid.