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Honda Clarity goes on sale in Japan, but only 200 units a year

Honda has officially started leasing its Clarity hydrogen fuel cell vehicle to select customers in Japan, and the sedan should arrive at a few dealers in California late in the year. Once the model is available in the US, expect the Clarity to be the natural challenger to the Toyota Mirai FCEV. The Clarity boasts an electric motor with 174 horsepower and 221 pound-feet of torque. In Japan's JC08 test, Honda claims the sedan can travel the equivalent of 466 miles, but that evaluation is more lenient than its US equivalent. The automakers expects the sedan to receive an EPA-estimated driving distance of over 300 miles. Prices in Japan begin at the current equivalent of $67,800. However, examples here should retail for around $60,000 and lease for under $500 a month. The Toyota Mirai is similar to the Clarity in major categories, including an EPA range of 312 miles and leases for $499 a month. The two of them should have quite a fight. Honda plans to limit Clarity production to 200 units in Japan for the first year, and only government agencies or businesses can lease them there. After the company collects impressions from these clients, it intends to make the sedan available to individuals. The decision only to lease the Clarity at first evokes the early days at of electric vehicles when companies like General Motors used the strategy to get the EV1 to customers. One thing that could give Honda the edge in the upcoming hydrogen fuel cell battle is its history in the market. The company first offered them with the FCX and later followed up with the FCX Clarity. By this point, the automaker should be well acquainted with the process. Related Video: Honda Begins Sales of All-new Clarity Fuel Cell - Clarity Fuel Cell realizes the world's top-class cruising range among zero emission vehicles of approximately 750 km - TOKYO, Japan, March 10, 2016 - Honda Motor Co., Ltd. today began sales in Japan of its all-new fuel cell vehicle (FCV), the Clarity Fuel Cell. Striving to realize full-fledged popularization of FCVs, Honda created Clarity Fuel Cell as an FCV featuring both a high level of practicality that represents the "universal value" of an automobile and "cutting-edge appeal" that is suitable for a vehicle that is at the forefront of the times. Clarity Fuel Cell is the world's first*1 five-passenger sedan type FCV, realized by making the fuel cell powertrain more compact using original Honda technologies and fitting it entirely under the hood of the car.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Honda shows us 'The Challenging Spirit of Honda'... in Japanese

Just as Porsche has done with its lengthy Le Mans gear-up, Honda is is laying the table for its Formula One return more than a year before we'll actually see it on track. We've heard what it's 2015 engine will sound like, reminisced with the 1988 McLaren Honda MP4/4 and the 1964 Honda RA271 and spoken to the company's CEO about what F1 involvement could do for its production car engines.
The automaker has now released a video called The Challenging Spirit of Honda that traces the development of its in-house F1 program and the jump from motorcycles to the first RA270 F1 chassis in 1962, to the RA272 chassis that won the 1965 Grand Prix. The only catch: the video is in Japanese. However, you can read about the winning car in English, and the video ends with another sound check of the 2015 power unit. That is a universal language, and you'll find it being spoken below.