2023 Honda Civic Type R on 2040-cars

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2014 Honda Accord V6 Touring

America's midsize sedan segment is one of the most crowded and fiercely competitive in the business. The Toyota Camry has long been our nation's best seller, while the Honda Accord has dutifully come in second place, like some sort of codependent Cal Naughton Jr. riding Ricky Bobby's back bumper.
There was that one year, 2001, when the Accord briefly broke the Camry's streak, marring what would today have been a 17-year-long run of best-selling car titles. The Accord pulled the opposite move in 2011, letting sales slip far enough to let not only the Toyota by, but the Nissan Altima and Ford Fusion, as well. Aside from those anomalies, the Camry and Accord have been first and second in this segment since before many of you readers could even drive.
It's 2014, and these frenemies have never before faced a threat to their world order as strong as today's class of family sedans. The aforementioned Altima and Fusion are perhaps the most capable challengers, but the Chevrolet Malibu, Hyundai Sonata, Kia Optima, Volkswagen Passat and Mazda6 are all capable of convincing new buyers to walk their way.

2024 Honda Prologue name announced, and an Acura EV follows

Honda is revealing a couple of little nuggets of information about its future EVs today, shedding more light on the partnership between it and GM on electric vehicle technology. The big news is that Honda’s first new EV made in this partnership will be called Prologue, and it will be an SUV produced for the 2024 model year. HondaÂ’s “Prologue” logo is revealed with this news, and a few additional details about the car itself are, too. On the obvious front, Honda says the Prologue will ride on GMÂ’s global EV platform and use GMÂ’s Ultium battery technology. The company is also promising “versatility and driving range on par with our current lineup of rugged SUVs.” “Our first volume Honda BEV will begin our transition to electrification, and the name Honda Prologue signals the role it will play in leading to our zero-emission future,” says Dave Gardner, executive VP of American Honda. “The Prologue will provide our customers with a battery-electric SUV with the excellent functionality and packaging theyÂ’ve come to expect from Honda.” ItÂ’s not just Honda that will join in on the fun, though. An electric Acura SUV was also announced today. Just like the Honda, it will use GMÂ’s electric vehicle platform. A model year for the Acura wasn't promised, but Honda claimed it would be revealed “in the 2024 calendar year.” Any details beyond what you see here are being kept under wraps by Honda. WeÂ’re told to expect more “specific details” to be released over the coming months. Basically, expect a slow drip of information about the Prologue leading up to a full reveal where Honda finally shares all there is to know about the SUV. Looking even further into the future, Honda promises EVs based on an in-house-developed EV platform sometime in the second half of this decade. For now, itÂ’s calling this future platform “e:Architecture.” Ultimately, Honda promises that 100% of its auto sales in North America will be fully electric by 2040. The 2024 Prologue is the brandÂ’s first step toward this ambitious goal. Related video:

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.