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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

The new Honda Ridgeline will debut in Detroit

Hey, remember the Ridgeline? Honda's unibody midsize truck is coming back, and you'll see it at the Detroit Auto Show next month. I actually already saw it at a private event, but I can't tell you anything about it. Let's just say that this is one debut you won't want to miss at NAIAS in January. There's not much to go on with regard to the accompanying teaser image and press release (below). All I can say is that it's a truck, it's a Honda, and it's called Ridgeline. Expect it to offer all the usual Honda interior packaging magic, as well as a ton of onboard tech and safety equipment. The midsize truck segment is booming right now. General Motors launched the new Colorado and Canyon twins, Toyota is now selling the updated Tacoma, and now Honda's getting back into the game with a similarly sized truck. But given its unibody construction, I'm interested to see how the Ridgeline will stack up against its literally tough competition. Stay tuned for more, next month. Honda Accelerates Sweeping Light Truck Makeover with New Ridgeline Pickup Set for Global Debut at the 2016 North American International Auto Show Honda will challenge conventional thinking in the midsize pickup segment with the return of the Honda Ridgeline truck, set to make its world debut at the 2016 North American International Auto Show in Detroit on Monday, January 11 at 1:15 p.m. EST. Designed, developed and manufactured in America, the all-new Ridgeline is the fourth new or significantly refreshed light truck model introduced by Honda in the past 18 months and will hit roads nationwide in the first half of next year. "We developed this new Honda Ridgeline to offer something new and fundamentally better suited to the way many buyers use their truck," said Jeff Conrad, senior vice president and general manager of the Honda Division. "Ridgeline will deliver everything you'd expect in a Honda from incredible packaging and fuel-efficiency to top safety technologies and innovative, segment-first features. We're honored to once again debut the Ridgeline in Detroit at the North American International Auto Show." Honda began the complete remake of its light-truck lineup in the fall of 2014 with the freshened 2015 Honda CR-V, America's best selling SUV. Earlier this year, Honda launched the all-new HR-V crossover, gateway to the Honda truck lineup, and the third generation of its popular Pilot three-row SUV.

Honda adds tech to 2016 CR-Z, no powertrain upgrades

Rumors suggest that the next-gen Honda CR-Z could finally become a real performance machine by dropping the hybrid setup in favor of a detuned version of the European Civic Type R's 2.0-liter turbocharged four-cylinder. We aren't there yet, though, and for 2016 the wedge-shaped model instead receives a styling upgrade and some new tech. However, the hybrid powertrain is still exactly the same. As previewed by the Japanese version earlier this year, the 2016 CR-Z receives a revised face with a reshaped grille. The front diffuser now slashes through the lower air dam to create triangular niches for the foglights. At the back, a redesigned bumper further echoes the nose's styling. Honda's designers also tweak the interior by switching to an electric parking brake. This might seem minor, but because there's no longer a lever, a center console with an armrest can take up the open space. In addition, drivers can enjoy better infotainment from a standard, seven-inch Display Audio system. For the EX trim and above, the screen is used for the company's LaneWatch tech, too. Moving up to the top-spec EX-L adds navigation and heated leather seats. Even with the powertrain the same, the 2016 CR-Z might drive a little better. Honda's engineers thicken the front stabilizer bar a hair and widen the rear track by 0.4 inches. The brake discs are also now 11.1 inches at the both ends, versus 10.3-inches at the front and 10.2 inches at the back previously. For 2016, Honda revises the trims to LX, EX, and EX-L, but prices jump slightly. A base model now starts at $21,130 (with the $835 destination charge) versus $20,965 last year (with $820 destination). Perhaps these upgrades are enough to goose CR-Z sales because through September the model is down 25.1 percent with a volume of just 2,205 units. Related Video: Design Updates, Enhanced Tech and New Higher-Level Trim Make the Fun and Efficient 2016 CR-Z Hybrid Sport Coupe More Stylish and Feature Rich • New styling, inside and out, and new line-topping EX-L with standard navigation • New available features include 7-inch Display Audio, Smart Entry and Push Button Start/Stop, Electric Parking Brake and Honda LaneWatch™ • New Honda accessories options TORRANCE, Calif., Nov.