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Honda Odyssey Hybrid greens up your minivan

Almost neglected completely at the Honda press presentation at the Tokyo Motor Show today was what could be a true game changer. Lots of people drive minivans. Lots of people like hybrids. There are even some hybrid minivans for sale in Japan. But Honda has never offered its popular Odyssey premium minivan with a gas-electric powertrain. That's about to change. Too bad this fact was not mentioned at all during the press conference. The hybrid Odyssey was on the show floor, though, and a press pack distributed by Honda says that the minivan will have an updated dual-motor Sport Hybrid i-MMD powertrain "for outstanding environmental performance and powerful acceleration." Honda also says that this is the first time is has put the IPU (the Intelligent Power Unit, made up of the battery and Power Control Unit) under the front row seats. Overall, the powertrain update offers a, "new hybrid driving experience," Honda says, and that now, "the Odyssey Hybrid makes minivan travel more enjoyable than ever." The van also seems to be of a high specification, with plush seats, dark micro-fiber decorating the dash and forward areas, and captains chairs that look primed for napping. Hauling your family the green way comes with some creature comforts, it seems. Honda isn't any details about the environmental benefits of putting a hybrid powertrain into the Odyssey, but when the rumor of this vehicle first appeared, there was talk of a 50-percent reduction in fuel use. For a number of reasons - most important being that the American and Japanese Odysseys are very different vehicles – it's unlikely that a hybrid Odyssey will be available in the US any time soon. Featuring updated SPORT HYBRID i-MMD for outstanding environmental performance and powerful acceleration The most comfortable environment possible for transporting a large number of people. In fulfillment of this concept, the Odyssey premium minivan brings together a generously roomy cabin, distinctive styling, and an exhilarating yet steady driving experience. And now the Odyssey will also be available as a hybrid vehicle. Featur- ing a new power control unit with a compact and concentrated structure for outstanding power density, the innovative dual-motor SPORT HYBRID i-MMD hybrid system offers both outstanding environmental performance and the powerful acceleration of an electric motor.

FIA levels F1 playing field for Honda

Formula One may place a high emphasis on technical innovation, but it also demands an equal playing field. So after the FIA regulations handed Mercedes a technical advantage for next season, a loophole was opened up to allow Ferrari and Renault to update their engines throughout the year. That left engine-supplier-to-be Honda in the dust, but now the motorsport governing body has awarded the Japanese automaker the same courtesy. As is often the case, the issue revolves around the specific wording of the regulations. Ferrari and Renault successfully argued that, contrary to its spirit, the letter of the law (or regulations, in any event) didn't actually specify when existing engine suppliers had to complete their revisions for the upcoming championship. The thing is that the rules were more clear when it came to new suppliers, so Honda was told that it would have to complete its design before the start of the season – unlike Ferrari, Renault and Mercedes, which would be allowed to continue development (albeit on a limited basis) throughout the year. Recognizing the inherent injustice of the resulting regulations, the FIA has consented to Honda's request that it be afforded the same opportunities as its rivals. The Japanese manufacturer, which returns to the paddock this season with McLaren, will therefore be allowed to make adjustments to its engines as its first season back on the grid progresses, just like the other engine suppliers. News Source: AutosportImage Credit: McLaren Motorsports Honda McLaren F1 fia regulations

Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.