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Honda and Acura recall 124,077 vehicles due to potential brake failure

Honda and Acura are recalling 124,077 total vehicles across numerous model lines due to a part in the brake system that was potentially improperly assembled, which could ultimately lead to brake failure. The models affected include the 2020-2021 Honda Civic, 2020-2023 Ridgeline, 2021-2023 Passport, 2021-2022 Pilot and the 2020 Acura MDX. As for the issue itself, Honda says the brake master cylinder “may have been improperly fastened to the brake booster assembly during production.” Specifically, the tie rod fastener is the problem point. Honda says that if it was improperly assembled, that could result in loose or missing tie rod nuts. If this is the case, when you hit the brakes, a bending load can be placed on the brake booster tie rod studs, which could in turn cause the tie rod studs to break. This then allows the brake master cylinder to separate from the brake booster, which Honda says could result in diminished or lost brake function. Honda says it received a report of brake failure on a 2021 Pilot last year, which prompted the companyÂ’s investigation. There are no crashes, injuries or deaths related to this issue, according to Honda, but it has received two related warranty claims since September 2022. Owner notifications are scheduled to begin on August 7 this year. Honda says it will inspect and replace any missing nuts, and if any brake booster assembly components are damaged, those will be replaced, too. Related video: Recalls Acura Honda Truck Crossover Hatchback SUV Sedan

Car Club USA: CleanMPG Northwest Rally

Car Club USA heads to Los Angeles for the CleanMPG Northwest Rally, where a group of like-minded hypermiling enthusiasts led by Wayne Gerdes attempts to drive from Los Angeles, CA, to Bend, OR, on one tank of fuel. For this challenge, Wayne tapped some of the most accomplished hypermilers in the world, including Guinness World Record holder Bob Winger and Mike Sefton, "the most fuel efficient driver in all of Canada." It doesn't take long for the competition to get heated. "They're not aggressive enough, and it's not going to save them anything by being soft right now," says Gerdes as the group attempts to navigate the Interstate traffic. "Driving in Los Angeles is a hyper miler's nightmare," says Winger. The trip will challenge both car and driver, while putting the latest fuel-efficient tech to the test. Wayne is piloting the Volkswagen Golf Sportwagen TDI, Sefton drives the Audi A3 TDI, and Winger attempts the trek in a Honda Accord Hybrid. It's diesel versus hybrid tech on this fuel-efficient trip of a lifetime. Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. Green Audi Honda Volkswagen Alternative Fuels Fuel Efficiency Green Culture Green Driving Driving Diesel Vehicles Hybrid Car Club USA Videos Original Video cleanmpg

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.