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KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Honda S660 Concept portends a new kei car for 2015

Apart from a tiny, one-paragraph mention in a press release about the Honda show stand in general, the company hasn't said very much about its completely charming S660 Concept. The model would seem very much to be a look ahead at a possible successor to the Beat kei car for Japanese customers, though we've been told that we shouldn't expect any kind of translation or product for the American market (despite certain key executives wanting more sports cars in the US).
Honda tells us only that the S660 roadster features "advanced styling" and "new initiatives such as Super cockpit interior." We do think that the confines of the S660 look particularly driver-focused, with a carbon fiber steering wheel clad in soft leather, very racy looking vented seats and instruments tilted to keep the pilot constantly informed.
Honda President and CEO, Takanobu Ito, also touched on the S660 in his remarks at the press conference, saying that the model "embodies the freewheeling thinking of young Honda engineers, who want to make a cool car that is unique to Honda." Takanobu also said that the concept will be developed into a production model for 2015, which is great news for Japanese drivers.

Honda Baja race truck previews 2017 Ridgeline at SEMA [w/video]

Honda is heading to this year's SCORE Baja 1000 with a mean-looking, race-prepped Ridgeline Baja Race Truck in the unlimited class. The tube-framed pickup makes a grand debut at the 2015 SEMA Show, but take a good look at the styling on display here. While it's a lot more aggressive than the real thing, it previews the production model that arrives in the first half of 2016. The race truck looks seriously tough with huge fenders, chunky off-road tires, and tons of LED lighting. According to Honda, "the front fascia, hood, roof, bed, and side profile" all feature elements that are inspired by the upcoming production version. Based on the version here and earlier teases, those cues suggest a more traditional, pickup-like appearance than the previous Ridgeline. Of course, any Baja truck needs serious power, and for this Ridgeline that comes from Honda Performance Development's HR35TT racing engine. The twin-turbocharged, 3.5-liter V6 makes around 550 horsepower in this application. Look closely at the front to find a hidden hood scoop that sends cool air to a custom intake plenum. Check out the gallery above for a look at the Baja Ridgeline at the SEMA Show. The video below shows off the tube-frame chassis underneath, and offers a great look at the engine, too. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda Announces Return to Baja at 2015 SEMA Show, Ridgeline Baja Race Truck Hints at Styling Direction for All-New 2017 Ridgeline Pickup Nov 3, 2015 - LAS VEGAS Today at the 2015 SEMA Show, Honda revealed its Ridgeline Baja Race Truck, a purpose-built racing machine that marks Honda's return to off-road truck racing, while also providing an early glimpse at the styling direction for the all-new 2017 Honda Ridgeline pickup that will hit dealer showrooms in the first half of next year. The Honda exhibit also showcased a multifaceted display of personalized Honda cars, SUVs, powersports products and two- and four-wheeled racing machines. The Honda Ridgeline Baja Race Truck, in red, white and black Honda Racing livery, will compete in this year's running of the SCORE Baja 1000. The tube-frame unlimited class off-road truck is powered by a twin-turbocharged V6 developed by Honda's U.S.