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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Honda to reveal new Civic Coupe in LA

Honda will reveal 2016 Civic Coupe next week at the Los Angeles Auto Show. The company isn't saying much, but promises the two-door will "showcase even sportier lines" than the sedan that launches this week. The coupe will also feature the same engines as the four-door model, which is powered by either a 2.0-liter inline-four or a 1.5-liter turbo. These will just be the tip of the iceberg in what Honda promises will be "the most diverse and innovative lineup in Civic's 43-year history." Additional variants to follow, including a five-door hatchback, a warmed-up Si model, and a smokin' hot Type R version that will be the first of its kind to be offered in the US. The first sedans will begin arriving at dealers this month, with the coupes to follow in the new year. For now, the 2016 Honda Civic Coupe will be showcased alongside the new Clarity FCV that debuted in Tokyo last month and will be marking its North American debut in LA. Honda to Debut 2016 Civic Coupe and Next-Gen Clarity Fuel Cell at 2015 Los Angeles Auto Show Nov 10, 2015 - TORRANCE, Calif. - World debut of all-new 2016 Civic Coupe elevates sporty styling and dynamic performance on 10th-generation Honda Civic platform - 2016 Civic Coupe marks next step of ambitious cadence in new Civic lineup - Clarity Fuel Cell vehicle makes North American debut in advance of U.S. launch in 2016 Honda will reveal details on two exciting new expressions of its Clean, Safe, Fun brand values at the 2015 Los Angeles Auto Show with the world debut of the all-new 2016 Civic Coupe, the second in a line of new 10th-generation Civic models that will be launching over the next 18 months, and the North American debut of the all-new Honda Clarity Fuel Cell sedan, providing an early look at Honda's next-generation approach to low-carbon mobility, scheduled to launch in the U.S. next year. 2016 Honda Civic Coupe Built on the same athletic Civic platform that underpins the highly anticipated 2016 Civic Sedan that goes on-sale at Honda dealerships nationwide on November 12, the 2016 Civic Coupe will showcase even sportier lines, with an intimate, high-tech interior and engaging powertrain options to continue Honda's focus on launching the sportiest and most expansive Civic lineup in brand history.

Why Toyota's fuel cell play is one big green gamble

Imagine going to the ballet on Saturday evening for an 8 pm performance. The orchestra begins warming up shortly before the show, but it turns out the star performer isn't ready at the appointed time. The orchestra keeps playing, doing its best to keep the audience engaged and, most importantly, in the building. It keeps this up until the star finally shows and is ready to dance ... which turns out to be ten years later. That's a Samuel Beckett play. It's also how many observers, analysts, alt-fuel fans and alt-fuel intenders feel about the arrival of hydrogen fuel cell vehicles (FCVs) – the few of them who are still in the building, that is. Toyota's hydrogen development timeline rivals that of the US space program. In fact, within the halls of Toyota alone, research on FCVs has been going on for nearly 22 years, meaning that one company's development timeline for FCVs rivals that of the US space program – it was 1945 when Werner von Braun's team began re-assembling Germany's World War II V2 rockets and figuring out how to launch them into space and it wasn't until 1969 when a man set landing gear down on that sunlit lunar quarry. The development of the atom bomb only took half as long, and that's if we go all the way back to when Leo Szilard patented the mere idea of it, in 1934. Carmakers didn't give up on hydrogen in spite of the public having given up on carmakers ever making something of it, so there was a good chance that hydrogen criers announcing the mass-market adoption of periodic chart element number two one would eventually be right. Now is that time. And Toyota, not alone in researching FCVs but arguably having done the most to keep FCVs in the news, isn't even going to be first to market. That honor will go to Hyundai, surprising just about everyone at the LA Auto Show with news of a hydrogen fuel cell Tucson going on sale in the spring. The other bit of thunder stolen: while Toyota's talking about trying to get the price of its offering down to something between $50,000 and $100,000, Hyundai is pitching its date with the future at a lease price of $499 per month ($250 more than the lease price of a conventional Tucson), free hydrogen and maintenance, and availability at Enterprise Rent-A-Car if you just want to try it out. We've seen and driven Toyota's offering and we all know its success doesn't depend on cross-shopping, showroom dealing and lease sweeteners.