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Why Honda of America won't fit 2014 Fit models with start/stop

One of the most recent yet notable additions to the modern vehicle's growing suite of fuel-saving technologies is the humble start-stop system. It's rather simple - when the vehicle is stopped, the engine shuts off. It then fires back up when the driver starts to take his foot off the brake or step on the clutch. For one of the most important fuel sippers of the year, though, start-stop tech is a no-go.
Honda will not be offering the system on the North American-spec, non-hybrid Fit despite it being a standard item on both the hybrid (pictured above) and gas-only Japanese domestic models. According to Honda, it's ostensibly due to the momentary lag, that occurs when the gas engine re-fires and power is available. The start-stop-equipped Fits "will lose at stoplights to V6s," Nobuhiko Shishido, the lead powertrain engineer for the Fit, told Automotive News. This is just an observation on our part, but unless the new Fit turns up with dramatically more than the current car's 117 horsepower, it'll "lose at stoplights" regardless of whatever fuel-saving features are fitted.
The other issue Honda sees is more realistic. In the world of the EPA, stop-start systems are not taken into account in fuel economy testing. That makes the cost-adding technology a tough sell for US consumers who are forced to take a dealer's word on real-world economy gains over the milage numbers on the window sticker. That said, wouldn't it at least make sense to offer start-stop as an option? Have your say in the Comments below.

Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.

Watch Obama kick the ball around with Honda's latest ASIMO

Bend it like Obama. The Commander-In-Chief was just in Japan for a state visit, and his trip took him to a science expo, where he played a bit of soccer with Honda's latest ASIMO robot. The entire scene was captured on video, and showed the innovative robot as it ran, hopped and kicked a soccer ball to a bemused President Obama.
ASIMO had a number of upgrades ahead of its meeting with the president, which were originally shown off to the crowds at the 2014 New York Auto Show. These tweaks to the 110-pound robot included a number of changes in both its upper and lower body to improve stability, speed and balance. Although not shown in this video, Honda claims the lower-body upgrades allow ASIMO to climb faster and more smoothly than ever before. Its hands are more dexterous and expressive, as well, while new sensors give it an even better sense of touch.
Before ASIMO smoothly and effortlessly jogged across the stage, the robot and the President had a brief chat. According to The Wall Street Journal, Obama later told students at the Miraikan Science Expo in Tokyo that ASIMO and the other robots at the fair "were a little scary. They were too lifelike."