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2015 Honda Fit production gets underway in Mexico

After two years of construction, Honda's new factory in Celaya, Mexico, has officially begun production of the all-new 2015 Fit in North America. Mexican President Enrique Pena Nieto and Honda President and CEO Takanobu Ito both attended the opening and watched the first Fit roll off the line at the $800-million plant. Later this year, Honda will add production of its new Vezel small crossover to the new facility, though the latter is expected to be marketed in North America under a new name.
The Celaya factory will specialize in building subcompact cars by employing cutting-edge tech to use less material and less energy during production. Honda is still constructing a $470-million transmission plant on the campus to build continuously variable transmissions in the second half of 2015. When it's finished, it is expected to have an annual capacity of 200,000 vehicles and employ 3,200 people.
With the facility's completion, Honda now has a 1.92-million unit annual production capacity in North America, and it claims that when Celaya reaches full production, 95-percent of vehicles sold in the US will be built in North America. The new Fit has already proven quite popular in Japan, and now we will have to wait and see if North American buyers embrace it as well. The first new Fit customer cars will hit the roads later this spring, and as Honda spokesman Steve Kinkade tells Autoblog, all Fit models sold in North American will be built at the plant. Scroll down to read the full press release about the Fit and its new Mexican home.

Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

The Tartan Prancer is a 21st Century Wagon Queen Family Truckster

Have you heard of the Tartan Prancer? If you've been keeping up with the Vacation movie reboot, you have. The original flick from 1983 introduced us to the Wagon Queen Family Truckster, a George Barris-designed send-up of American motoring that almost immediately became a legend. For the Vacation reboot, the Prancer is the new Truckster, and it looks like underneath all that awfully wavy bodywork there was once a Toyota Previa minivan. Whereas the Truckster's unique feature set was mainly wood paneling and way too many headlights, the Prancer loads up on the kinds of features the 21st century buyer has to have, like a martini glass holder outside the vehicle, a gas tank, a diesel tank, and a plug to charge something, and four side mirrors. Inside, there's a drinking fountain. The video above is the Albanian spoof ad for the Prancer. It's in Albanian, but you don't need to speak that glorious language to understand the ad. It's a lot funnier than the actual movie clip showcasing the Prancer, which you'll find in the video directly below. The second video below is Edmunds' Carlos Lago doing a thorough comparo with the Tartan, the so-called "Honda of Albania," on one side and a real Honda Odyssey on the other. The movie comes out July 29 in the US. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Auto Express, JoBlo Movie Trailers, Edmunds.com via YouTube TV/Movies Honda Minivan/Van Special and Limited Editions Videos vacation toyota previa