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Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

Honda: 2/3rds of our vehicles will be plug-in or hydrogen by 2030

Honda has a new and expanded vision for its plug-in electric vehicles, including more plug-in lawn mowers and construction machines. While things like the Miimo are cool, we'll admit that we're more into the heavy emphasis that Honda CEO Takahiro Hachigo just put on pure electric, plug-in hybrid, and fuel cell vehicles. In fact, Hachigo is so confident in these electric options that he said that Honda expects fully two-thirds of its vehicles will fit into one of those three categories by 2030. "We will make a plug-in hybrid type available for our major models" - Takahiro Hachigo Speaking at an annual speech in Japan, Hachigo talked about an electric version of the popular Honda Cub motorcycle, the EV-CUB. This electric two-wheeler could come to Japan in about two year and then to various countries in Southeast Asia. As for four-wheelers, the way that Hachigo sees electrification working is to first emphasize plug-in hybrids as the core of the brand's electrification efforts. Specifically, he said that, "we will make a plug-in hybrid type available for our major models and increase the number of models sequentially." The end result, he said, is that, "we will strive to make two-thirds of our overall unit sales from plug-in hybrid/hybrid vehicles and zero-emissions vehicles such as, FCVs and battery EVs by around 2030." The company's next hydrogen vehicle is the Clarity, which goes on sale in Japan in March. It's next-gen EV and PHEV should arrive in or around 2018. You can watch the speech in the video above. The electrification roadmap starts at around minute 32. The only other traditional automaker that is willing to put a big number on its upcoming electric vehicle sales is Audi, which said at the LA Auto Show last year that between 20 and 25 percent of its new vehicles sold will have a plug by 2025. If Audi wants to catch Honda's aggressive claims, it'll need to work hard in the five years after 2025. Related Video:

Honda's electric 0 Series: 5 things we learned at CES 2024

LAS VEGAS — After Honda announced its new all-electric 0 Series at CES this week, suffice it to say we had questions. Fortunately for us, Honda CEO Toshihiro Mibe was there to share the news in person. Along with other selected media, we had the opportunity to ask anything we liked about the forthcoming platform and Honda's plans for its rollout here in the United States starting in 2026. Here are five key things we learned about this new platform and the cars it will underpin.  We may see one before the Saloon arrives in 2026 While Honda has promised it will launch a production model based on the 'Saloon' concept in North America in 2026, another 0 Series vehicle may actually arrive at the same time — or even sooner. What form that may take is anybody's guess, as Mibe remained shy about the details. For now, treat 2026 as the hard deadline and rule nothing out. It will expand to new segments At launch, 0 Series will be a "mid-large" platform, which we can take to mean midsize for practical purposes. This would support cars of equivalent size to Honda's existing Accord and Passport along with the Odyssey minivan (take a close look at that Space Hub concept below). Honda plans to offer 0 Series models with different footprints later. A small-car platform suitable for subcompact, midcompact and compact offerings (think Honda City, HR-V, Civic, CR-V, etc.) will follow later, as will an even larger platform, which we would expect to be utilized for a Pilot equivalent. Though the existing ICE-powered Pilot and its other sibling, the Ridgeline are midsizers riding on the same platform as the aforementioned Passport, these are as big as Honda's trucks and crossovers get. If the mid-large platform could accommodate such offerings, it stands to reason that a larger one wouldn't be necessary.  It has not damaged Honda's relationship with GM Mibe dismissed any perceived rift between Honda and General Motors resulting from the dissolution of their agreement to build a line of small cars on GM's Ultium EV platform. The companies parted ways over a desire to approach their long-term electrification strategies differently, not over any technological limitations or constraints provided by the Ultium platform itself, Mibe said, and the two companies are still working together to develop autonomous technology utilizing elements of GM's Cruise division.