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Honda reveals Concept D crossover in China

Honda has, as promised, rolled in to the Shanghai Motor Show with the Concept D. Looking like a cross between an HR-V and a Decepticon, the Concept D previews a future crossover to be offered exclusively as the Japanese automaker's flagship model in China. The styling is certainly not for the faint of heart, with more angles than a geometry set, more vents than an air conditioner, a proliferation of LED lighting, gold spokes to match the bodywork and a sharply raked rear window with a giant wing at its peak. Details released with the trio of images remain scarce, but the production version of the concept you see here is slated to be offered in China through two of the company's local joint ventures, Guangqi Honda and Dongfeng Honda – albeit sure to be toned down some on the road from show stand to showroom. Honda Exhibits World Premiere of Concept D at Auto Shanghai 2015 BEIJING, China, April 20, 2015 – Honda Motor (China) Investment Co., Ltd. (HMCI), a wholly-owned Honda subsidiary in China, today exhibited at Auto Shanghai 2015* the world premiere of the Concept D, a concept model for a new SUV model under development. *The 16th International Automobile & Manufacturing Technology Exhibition, Venue: National (Shanghai) Center for Exhibition and Convention Press days: April 20-21, 2015, public days: April 22-29, 2015 The Concept D shows the direction of a mass-production SUV model which is currently being developed exclusively for the China domestic market as a top-end SUV model that offers high-quality driving and a spacious cabin. Equipped with advanced safety technologies and other advanced features, a Concept D-based SUV model will go on sale from both Guangqi Honda and Dongfeng Honda, positioned as a new flagship model of Honda in China. ?Comment by Seiji Kuraishi, President of HMCI "Including this Concept D, which is a proposal for a new value that only Honda can provide as the pioneer of the SUV market in China. We would like to continue providing attractive products equipped with our advanced technologies to our customers in China. Toward this end, we will accelerate the localization of our business in China."

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Acura NSX GT3 to make public debut this week at Mid-Ohio

The new Acura NSX had a very long and very public gestation period. The car went through a number of redesigns and revisions, all while enthusiasts watched and waited. With the production version just now ramping up for customer deliveries, Acura revealed that it was working on a race car for FIA GT3 homologation. While the car was shown in New York, no one outside of Honda has seen it testing on track. This week, the NSX GT3 will make its public testing debut at Mid-Ohio Sports Car Course ahead of the Pirelli World Challenge and IndyCar races. View 13 Photos While the car will be on track during testing and practice sessions, it won't actually be competing with the rest of the field. The car is still in the testing phase and won't be fully FIA approved until at least September. Acura is confident that the car will make its racing debut in 2017. The company also made it clear that this is not the final version of the car and that things like aero and engine tuning are still being worked out. Until now, the NSX GT3 has only tested at private events in Europe, Japan and the US. This week, the NSX GT3 will be piloted by Dutch racing driver Peter Kox. Kox drives for RealTime Racing, a team that currently campaigns an Acura TLX GT. This week's car will be the primary tester, though if something goes sideways there are multiple backup cars. The NSX GT3 differs in a number of ways from the road car, most notably its lack of hybrid all-wheel drive system. The NSX GT3 uses the same twin-turbocharged V6 as the road car, but sends all the power through the rear wheels. It also uses the same space frame as the road car. While the road going version receives final assembly in Honda's Ohio factory, final touches to the GT3 car are done elsewhere. Although the car will only be testing on Thursday and Friday, it will be on display all weekend in the paddock. For more info on this weekend's Mid-Ohio race, check out the Pirelli World Challenge page here. Related Video: Motorsports Acura Honda honda nsx acura nsx gt3