Lx Suv 2.4l Cd Traction Control Stability Control Front Wheel Drive Steel Wheels on 2040-cars

Auto blog

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Honda reveals three new turbo VTEC engines, including Civic Type R 2.0L

It's fair to say that in recent years, Honda has been viewed as a laggard when it comes to engine and gearbox development, seemingly missing the boat on direct-injection, forced-induction and high gear-count transmissions, among other things. But under its Earth Dreams banner, the Japanese automaker is showing new vigor, with the latest proof being this trio of just-announced powerplants.
Measuring 1.0-liters, 1.5-liters and 2.0-liters in displacement, this array of three- and four-cylinder engines boasts turbocharging and direct-injection along with the latest iteration of Honda's famed VTEC variable valve timing hardware. "Most suitable for small-to-medium-sized vehicles," the largest engine is said to be good for more than 276 horsepower and will slot into the eagerly awaited Civic Type R, iconic red valve cover and all.
Unfortunately, few other details about the hot Civic's engine or any of the others are being made public at this time, and there's no official word about the engines coming to North American in the Type R or any other model. Given that all the engines are complaint with stringent Euro 6 emissions standards, they figure to be clean enough, and Honda says that these have been developed as global powerplants, so we'd be shocked if they didn't come ashore in new or updated products over the next few years... even if they leave the CTR on the boat.

2016 Honda Accord refresh adds Apple CarPlay, Android Auto

The ninth-generation Honda Accord gets a thorough refresh for 2016, and the big theme here is technology. Inside and out, the updated Accord packs a host of upgrades in an effort to keep Honda's best-seller fresh in the minds of consumers. The big news is a new, seven-inch Display Audio infotainment interface with two of the latest in-car tech must-haves: Apple CarPlay and Android Auto. These come standard on EX models and above. The revised infotainment system doesn't replace the outgoing two-screen setup inside the Accord, however. There's a larger, 7.7-inch screen above the Display Audio screen, with steering wheel-mounted controls that allow access to things like audio information, the rear-view camera, and side LaneWatch camera. Outside, the car looks more tech-focused, with expanded LED lighting. All cars now have LED taillamps, and the Touring trim adds full LED headlamps. With its restyled front fascia, the 2016 Accord looks a lot more Acura than Honda, for better or worse. Both sedan and coupe body styles are available, with a new, larger 19-inch wheel option on upper-level models. Powertrains carry over largely unchanged. On the base end there's a 2.4-liter, naturally aspirated inline-four, available with either a continuously variable transmission or a six-speed manual 'box. Honda will continue to offer its 3.5-liter V6, as well, with six-speed manual or automatic transmissions. Check out the new Accord in the gallery above, and scroll down below for the official press blast. The 2016 Honda Accord hits dealers in August. Honda Introduces the Highest Tech Accord Yet in High Tech's U.S. Hub—Silicon Valley - Upgraded 2016 Accord features one of the first applications of both Apple CarPlay® and Android Auto™ in a volume-produced vehicle - More dynamic styling, including first 19-inch wheels on Accord - Honda Sensing™ safety and driver-assistive tech available on all trims - New 7-inch Display Audio touchscreen interface MOUNTAIN VIEW, Calif., July 23, 2015 – Honda introduced a refreshed 2016 Accord loaded with advanced technology in Silicon Valley today, the first time the company has launched a new vehicle in the U.S. tech hub. Coming to market in August, the 2016 Accord will be the first Honda model and among the first high-volume cars in the marketplace to feature both Apple CarPlay® and Android Auto™. These and other major upgrades to technology and features make it the most high-tech Accord ever.