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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Surprise! McLaren and Honda finally call it quits

It's been coming for a long while, so it should surprise no one to learn that McLaren and Honda have finally called it quits. Sources confirmed to Motorsport.com and Sky Sports that the two companies have finally settled on a deal that will end a partnership that has been nothing but heartache and tears. McLaren has reportedly inked a three-year deal to use Renault engines, ending in 2020 along with the current engine regulations. This also means McLaren driver Fernando Alonso is likely to extend his contract beyond the end of this season. When Honda first announced it was returning to F1 with McLaren, fans had visions of Fernando Alonso and Jenson Button reliving the glory days of Ayrton Senna and Alain Prost in the late 1980s. The truth couldn't be further removed. At points, McLaren has struggled to make it the full race distance, much less win races and fight for championships. Frankly, it's been embarrassing for both Honda and McLaren. No one comes out a winner here. Honda has sullied any reputation it had in F1, while Alonso's talent and McLaren's engineering expertise were both wasted the past few seasons. According to Motorsport.com, McLaren will get the same engine parity as the factory Renault Sport team as well as Red Bull Racing. Assuming that McLaren can provide a competitive chassis, that should vault it at least into the middle of the pack. Team principal Zak Brown hasn't been quiet about his frustrations. After both McLaren drivers failed to finish in Italy, Brown told Sky Sports, "We need to get more competitive. This weekend showed we're not making any significant progress." Meanwhile, Toro Rosso will switch from Renault to Honda power, with Toro Rosso driver Carlos Sainz Jr. making the move to Renault. What that means for Red Bull's junior team is unclear. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.