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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Honda Gear concept explored at Montreal Auto Show

Our friends at Autoblog Canada have just come away with a closer look at Honda's surprise Gear Concept at the Montreal Auto Show. The little three-door hatchback is arguably the automaker's first real shot at the North American city car market (the Gear is much smaller than the Fit) and may be an indication that Honda is getting serious about going after Scion on this side of the world after the CR-Z hybrid failed to deliver. Honda says the Gear Concept takes its inspiration from the fixed-gear bicycle scene, and should allow buyers an unprecedented level of customization. Designers also wanted to show that a car can be both fun and practical.
We're all for a compact stylish three door with functional room inside, but given Honda's propensity for draining the personality from its concepts on the way to production (at least the ones that don't look showroom ready), we don't hold much hope for the Gear. You can check out the full press release below for more information.

1964 Honda SM600 roadster gets elemental in Jay Leno's Garage

Honda has made a handful of sports cars in the past, with examples like the Acura NSX and Honda S2000 standing as noteworthy examples. But before either of them came along, there was the Honda S600. And Jay Leno has a beautiful example from 1964 in his garage for this latest video installment. The inspiration for the new JDM S660, the original S600 came out in 1964 – which just happened to be the same year that Honda broke into Formula One. And you can hear that relationship when the dual-chain-drive 600cc inline-four revs up to its 9,500-rpm redline. It may not have had the power of contemporary British roadsters from MG and Triumph, but it had plenty of character. When Leno got a hold of this one – a top spec SM model – he and his team took it apart nut and bolt, powder-coated the chassis, resprayed the body and put it all back together better than new. But you'll want to hear Jay tell the story himself in this fifteen-minute video clip. News Source: Jay Leno's Garage via YouTube Celebrities Honda Convertible Classics Videos Jay Lenos Garage