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Honda celebrates the life of Ayrton Senna the best way it knows how

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.
Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.
The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.

Honda MC-? prototype

Honda is less an automaker, it has been said, and more of a motor company that builds vehicles into which to put its engines. That sort of perspective goes a long way towards explaining the mind-boggling diversity of the company's product lineup. The Japanese industrial giant makes lawnmowers, marine engines, robots... even jet aircraft. It's also one of only a handful of companies that makes both cars and motorbikes. We recently had the chance to sample something that falls in between.
It's called MC-β - shorthand for Micro Commuter Beta, which already tells you it's Honda's second stab at the formula. The first Micro Commuter prototype was announced a year prior and, though marginally larger, struck us as a more complete product than its successor. But it'll likely still be a while before the formula is perfected and put into production, and even then it isn't likely to find its way any time soon to Honda's American showrooms - whether those showrooms are selling cars, bikes or ride-on mowers.
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Honda CEO: electric vehicles are a 'core technology'

The production version of Honda's hydrogen-powered FCEV concept remains on target for release in Japan by March 2016, and it's going to be followed by at least two more vehicles that have some form of electric powertrain. Probably more than two, but we can't be more specific than that. This is what we learned today from a speech by the new president and CEO of Honda Motor Company, Takahiro Hachigo. Speaking about the two main themes he sees for the future of the automaker (the six-region global operation structure and "continuous development of challenging products unique to Honda"), Hachigo once again confirmed an on-sale date for the production version of the FCEV concept that Honda has been trotting out at auto shows for a few years now as happening, "before the end of the current fiscal year" which ends March 31, 2016. He also said something broader about the company's vision for electric cars: "As the next-generation of mobility products, Honda will evolve products that use electricity as a core technology," he said. While we don't yet know what the electric vehicle products are, Hachigo's statements echo those of Mike Accavitti, senior vice president of American Honda, from when the FCEV concept was unveiled: "The Honda FCEV Concept not only sets our direction for our next generation fuel-cell vehicle in 2015, but for future improvements in electric drive technology." Honda previously promised new all-electric and plug-in hybrid vehicles by 2018, and today's comments signal that that plan is still in place. Things may change though, since Honda's original release date for the FCEV was 2015. Related Video: Summary of CEO Speech on July 6, 2015 TOKYO, Japan, July 6, 2015 - The new President & CEO of Honda Motor Co., Takahiro Hachigo, unveiled his future vision for the company. He highlighted two themes that the new "Team Honda" will pursue: I want to create a new Honda under two themes. < Two themes to be pursued for the new Honda > 1. Advancement of the six-region global operation structure 2. Continuous development of challenging products unique to Honda and delivering them to our customers around the world Let me talk about my vision for the future of Honda which will be established as we pursue these themes. The key word is "Team Honda." < Future of Honda – My thoughts based on personal experiences "at the spot"> Honda's strength is that team/project members share one goal and take on challenges and attain high targets.