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Watch Honda lay waste to world's fastest lawnmower record

Honda has been working on its high-performance Mean Mower for a while now. In a recent attempt to take the top speed title, it didn't make its 130-miles-per-hour top speed target, but it still managed to set a new Guinness World Record has the world's fastest lawnmower at 116.57 mph. While the video certifying the run was uploaded to YouTube on April 1, this is no prank. The Guinness run was made on March 8 at the Idiafa Proving Ground in Tarragona, Spain.
To claim the record, the lawnmower had to run through a 100-meter speed trap, and it had to make two passes in opposite directions within an hour with the average taken between them. Guinness also specifies that to take the title the vehicle must still be able to cut grass and look like a lawnmower. The speed was still plenty to beat the previous record of 96.529-mph set by Bobby Cleveland on a Snapper race mower at the Bonneville Salt Flats in September 2010.
The Mean Mower is based on a Honda HF2620 Lawn Tractor that's been modified by British Touring Car Championship squad Team Dynamics. It has a newly fabricated chassis from 4130 chromoly steel and packs a 1.0-liter engine from a Honda VTR Firestorm motorcycle with a six-speed sequential gearbox. The engine produces 109 horsepower and 71 pound-feet of torque - enough power to reach 60 mph in around four seconds. The suspension and wheels come from an ATV, and the cutter deck has been remade in fiberglass. The grass bag holds the fuel tank, oil cooler and secondary radiator. The engine no longer actually cuts grass. Instead, the blade is driven by two electric motors.

'Car Wars' says Ford, Honda to pick up share, Fiat-Chrysler ambitions downplayed

Don't look for a tremendous shifts in automotive market share over the next three years because it might not be coming. That's at least according to the annual Car Wars report by John Murphy, from Bank of America Merrill Lynch Global Research.
In the report's analysis of automakers' market share from 2013 to 2017, it predicts only small changes among the major companies. Ford and Honda see the biggest positive effect with an estimated 0.5 percent increase in their shares over the next three years; to 16.2 percent and 10.3 percent respectively. On the flip side, European automakers and Nissan are expected to lose 0.2 percent each to fall to 8.3 percent and 7.8 percent each respectively. The rest of the industry is predicted to hold steady as it is now.
The biggest loser in that prediction might be Fiat-Chrysler Automobiles. The report certainly throws a wet blanket on its plan for significant gains in market share. Murphy told The Detroit News that the company's goal was "almost unattainable."

Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.