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Honda: Somebody To Love (Ridgeline)

If you want to search for symbolism in this Honda Ridgeline ad that aired during Super Bowl 50, there's plenty to be had. It looks like a simple, funny demonstration of the compact truck's cargo bed audio system. Sheep, hearing the speakers from the back of bed, pick up the earworm of Queen's Somebody to Love and start singing on their own. But the sheep imagery could also be seen as an indictment of the me-too half-ton truck crowd. The Ridgeline, returning for the second generation after a brief hiatus, is sort of an anti-truck with unibody construction, a dual-hinged tailgate, and a trunk inside the bed. Normal pickup folk see the Ridgeline as not enough truck. Honda fans see those types as sheeple. Or maybe it's just a fun ad with a catchy song and some talking animals. Marketing/Advertising Honda Super Bowl Commercials 2016 super bowl ad

Struggling McLaren-Honda F1 partners near 'fork in the road'

WOKING, England - McLaren's partnership with Honda has not worked so far, and the team is now approaching a "fork in the road," executive director Zak Brown said on Wednesday. Speaking to Reuters in his office at the Formula One team's headquarters, Brown (pictured above) indicated clearly that a parting of the ways was a real option under consideration by management. The American said engine upgrades promised for this weekend's Canadian Grand Prix were not ready, and the Japanese manufacturer could not say when they might be. And while McLaren still wanted to win championships with Honda, there were serious concerns as to whether that was achievable. "Honda's working very hard, but they seem a bit lost," said Brown, who replaced Ron Dennis at the helm late last year. "We were only told recently that we wouldn't have the upgrade coming (for Montreal) ... and we don't have a definitive timeline, which is concerning because the pain is great and we can't sit around forever. "We were eagerly awaiting this upgrade as were our drivers, and it's a big disappointment that it's not coming. It's not lack of effort, but they are struggling to get it to come together."FAILURE AND EMBARRASSMENT McLaren, the second oldest and most successful team in Formula One after Ferrari in terms of race wins, are the only ones yet to score a point this season. They have not won a race since 2012. The renewed partnership with Honda in 2015 was billed as a return to the glory days, when French great Alain Prost and the late Brazilian Ayrton Senna dominated the late 1980s and early 1990s. Instead it has brought failure and embarrassment to the former world champions, whose cars have failed to finish races -- and sometimes even start them -- due to engine failures. Spanish driver Fernando Alonso, a double world champion whose future is uncertain, said in March that "we have only one problem, and that is the power unit. There is no reliability and there is no power." Honda's engine troubles even plagued Alonso at the Indy 500, where a failure took him out of the race. McLaren were ninth in 2015, sixth last year and this season could become their worst ever. MARCHING ORDERS "The executive committee have now given us our marching orders," said Brown, who is also chairman of the fast-growing Motorsport Network media group. "We're not going to go into another year like this, in hope." "I don't want to get into what our options are.

China's auto sales continue to drop

The days of unending growth of carmakers in China look to be over, and some analysts are even forecasting a net drop in volume this year, The Detroit News reports. After falling numbers in June and July, the China Association of Automobile Manufacturers tallied total sales, including trucks and buses, in August to 1.7 million, down 3 percent from 2014. There were some tiny specs of good news in China, but there's no turnaround in sight. Total vehicle sales from January to August are actually still up but only 2.6 percent. Like the rest of the world, SUVs are booming with numbers up 45.6 percent from the previous year. Honda managed a very impressive 50.7 percent gain on the strength of the CR-V and Vezel (the HR-V here), according to The Detroit News. Also, the country's domestic automakers, which generally offer less expensive products, posted a 2.5 percent growth in sales. The news continues to look bad for Detroit's automakers, though. Volume from General Motors dropped 4.8 percent in August, and Ford fell 3 percent in August. Both of them have invested significant amounts there in the past years. The vehicle industry in China grew last year, but there was burgeoning evidence of weakness. At the end of 2014, dealers there pushed back against huge inventories pushed by automakers. Even before the big drops began in June, GM saw the writing on the wall and started cutting prices. BMW responded to the slump by cutting back production to deal with the changing demand. News Source: The Detroit NewsImage Credit: Mark Schiefelbein / AP Photo BMW Ford GM Honda Car Buying