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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda announces 2015 Pilot Special Edition

Honda doesn't have any exciting new mechanical or aesthetic changes for the 2015 Pilot eight-passenger crossover, but it is adding a new trim level to give families a compromise between the EX and EX-L models.
The new Special Edition trim is available on either the front-wheel or all-wheel drive versions of the Pilot, and it adds Pewter Gray aluminum wheels, a power moonroof, a rear seat entertainment DVD system and Sirius XM radio. Prices come to $33,950 for the two-wheel drive version, after the $830 destination charge, or $35,550 for all-wheel drive after destination.
Prices for the rest of the trims are up $200 over last year, and they all still come standard with remote entry, a rearview camera and Class III trailer hitch. Power is still provided by a 3.5-liter V6 with 250 horsepower and 253 pound-feet of torque with a five-speed automatic. Fuel economy is unchanged as expected with front-wheel drive models rated at 18 miles per gallon city, 25 mpg highway and 21 mpg combined, and four-wheel drive models make 1 mpg less at 17 mpg city, 24 mpg highway and 20 mpg combined. Scroll down to read the official release.

Honda bringing Civic hatchback concept to Geneva

Honda will give us another taste of things to come for the Civic next month at the Geneva Motor Show where the Japanese automaker will unveil a new hatchback concept. Following the Civic sedan revealed last September and the Civic Coupe unveiled in LA, the concept will preview the hatch's stubby liftgate. The five-door has traditionally been reserved for markets overseas, but the manufacturer confirms that "the car will be exported to global markets, including the US." As you can see from this teaser rendering, the hatchback will incorporate a similar taillight design to the versions we've already seen. The rear end will also feature a pair of tailpipes mounted side by side at the center, and what look to be some rather large vents in the rear bumper. The trailing edge of the roof appears to incorporate some aerodynamic elements to it as well. Of course this is just a sketch for a prototype, so the finished product will end up looking a little different once it reaches production early next year. Alongside the Civic hatch, Honda will also display the Clarity Fuel Cell Vehicle for the first time in Europe. The new NSX will also be on hand at the Geneva Motor Show, as will a customized Jazz/Fit concept dubbed Keenlight, and the new CRF1000L Africa Twin motorcycle. HONDA CIVIC HATCHBACK PROTOTYPE SET FOR WORLDWIDE DEBUT AT THE 2016 GENEVA MOTOR SHOW - Global premiere of Civic Hatchback Prototype redefines Honda's core European model - Clarity Fuel Cell to make European debut - European customer deliveries of NSX to start in 2016 - New Jazz concept turns on the style Honda is set to unveil the next step in the renewal of its European car range at the 2016 Geneva Motor Show, including the global premiere of the Civic Hatchback Prototype. Civic Hatchback Prototype The Civic Hatchback Prototype receives its global premiere at Geneva Motor Show, previewing the exterior design of the all-new hatchback model, scheduled for a European launch in early 2017. Produced at Honda of the UK Manufacturing (HUM), the car will be exported to global markets, including the US. Clarity Fuel Cell The Clarity Fuel Cell will make its European debut at Geneva, following its global unveil at Tokyo motor show in October last year. Clarity Fuel Cell is the world's first production fuel cell saloon to house the entire fuel cell powertrain under the bonnet.