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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Automotive April Fools' joke roundup [w/videos]

Happy April, everyone. And we all know what this first day of the month means: April Fools' Day. Today is a national holiday for pranksters with the Internet acting as a serious enabler, and it's always fun to see what kind of vivid imaginations exist out there in the automotive world. The abundance of fake news gets a little old as the day rolls on, but we did manage to get in a few chuckles thanks to a handful of major automakers and automotive news outlets that got into the pranking spirit this year
Some of our favorites this year includes Subaru showing what happens when you combine a bunch of rumors, a Corvette some may have already thought was a joke or Honda providing some in-car innovation circa the late 1980s. Honestly, we're still waiting for official confirmation from Mitsubishi that the recently introduced 2014 Mirage is an elaborate April Fools' joke using a failed design intended for the 1995 Geo Metro. We dug up as much "official" OEM foolishness we could find, as well as some of our other favorites, and posted them all below.

Honda gives itself room to delay FCV hydrogen car until June 2017

In a new press release issued to discuss vehicles on display at the Geneva Motor Show, Honda said something a bit curious about its upcoming hydrogen car. The release reads: "The FCV Concept previews an all-new fuel cell road car that is scheduled to go on sale in Japan in the first half of 2016, and subsequently in the USA and Europe within the following 12 months." The last official word was that Honda said the car would arrive in Japan in March 2016, with US and European roll-out some time after that. The new announcement gives the company some wiggle room to adjust that timeline, since 12 months after the first half of 2016 could, theoretically, be at late as June 30, 2017. So, we asked Honda North America's senior environment and safety specialist Angie Nucci if this means that the FCV will be delayed at all. She said she doesn't have additional details for the next-gen FCV availability, "other than March 2016 in Japan and then the US and Europe after. It's the same timing that we discussed in LA." In other words, we might be reading too much into this. But it's worth noting in case the timeline does slip (again). Related Video: Featured Gallery Honda FCV Concept: Detroit 2015 View 17 Photos News Source: HondaImage Credit: Copyright 2015 Sebastian Blanco / AOL Green Honda Hydrogen Cars delay fcv