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Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

Renderings have us excited for reinvigorated Honda Civic Si

Realistically, we know there's no way the new Honda Civic Si will look exactly like the stunning, green, two-door coupe that debuted at the 2015 New York Auto Show. But, as these renderings show, there is a future where the production Si will look very nearly as good as that concept car. Now, it's very important to note that these are not official renderings. Instead, they've been assembled by CivicX.com, and are based on everything from the production Civic sedan, to spy shots of the upcoming coupe, to the flashy concept that foreshadowed the new compact earlier this year. Inspiration was also drawn from previous Si models. As always, take these shots with a grain of salt. That warning has never been so hard to follow, though. These renderings show off a coupe that is very nearly as cool as the concept, while still remaining firmly planted in the real world. In our mind, the front end is the most accurate part of these renderings, taking the production Civic Sedan's and applying a suitable layer of aggression. Other aspects look good, but are probably a bit too fanciful, like the huge wheels and ultra-low-profile tires – seriously, those look like 35-series rubber. That's madness. We aren't crazy about the back, either. With that pedestal spoiler, huge taillight element, and busy rear bumper, there's just too much going on at the tail of these Civic Si renderings. We wouldn't mind seeing a smaller spoiler, perhaps one that doesn't so heavily obscure the handsome fastback tail. A wider diffuser would help, too. It seems underdeveloped here, almost like it was tacked on at the last minute. Check out the full range of renderings, which give us a look at a potential version of the new Si in a variety of traditional colors, including what looks like Taffeta White and Rallye Red. Related Video:

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.