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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

One lucky customer got the first HondaJet for Christmas

The wait is finally over – for one fortunate customer, at least. After an extensive gestation period, the Honda Aircraft Company has delivered the first HondaJet to its eagerly awaiting new owner. And with it, the Japanese industrial giant has stepped into yet another territory of motorized transportation. Though Honda first started experimenting with aircraft as far back as the 1980s, the development of the HondaJet as we now know it dates back to the late 1990s when designer Michimasa Fujino – now chief executive of the Honda Aircraft Company – first penned its form. The company has been working on getting it into the air and into customer hands ever since, with that process culminating now on no less fitting a day than just this past Christmas Eve. Following the type certification received from the Federal Aviation Administration earlier this month, the handover of the first customer aircraft took place at the company's headquarters at Piedmont Triad International Airport in Greensboro, NC. That's where Honda will be producing all its aircraft, performing service and maintenance, and training its customer pilots, which has already begun on its on-site, full-motion flight simulator. A network of dealers handles sales across North America, South America, and Europe. The company did not disclose the identity of the first customer, but suffice it to say it was not Jenson Button – even though he is, once again, driving a Honda-powered F1 car. The HondaJet HA-420 is classified as a very light business jet, measuring 42 feet and 7 inches long with a 39'9" wingspan. Power comes from a pair of turbofan engines produced by Honda and General Electric, each good for over 2,000 pounds of thrust and together are capable of propelling the aircraft to a cruising speed of 435 miles per hour or a top speed of 483 mph. That makes the HA-420 far and away the fastest vehicle Honda makes across numerous modes of transportation. In addition to cars, trucks, and jets, the company produces motorcycles, ATVs, marine engines, and lawnmowers, making it one of the most diverse manufacturers in the industry. Related Video: Honda Aircraft Company Begins HondaJet Deliveries Dec 23, 2015 - GREENSBORO, N.C. Honda Aircraft Company today announced it has begun deliveries of the HondaJet, the world's most advanced light jet. The company delivered the first aircraft today at its world headquarters in Greensboro, North Carolina.

Recharge Wrap-up: Innova EV Car Share, Mercedes to use CO2 A/C

Innova UEV will launch its carsharing program at the Association for the Advancement of Sustainability in Higher Education 2015 Conference & Expo. Called Innova EV Car Share, the program is designed for college campuses, and uses the Innova Dash neighborhood electric vehicle and solar charging stations. "The Innova UEV team is excited to introduce this innovative sustainability program to universities across the country as a way to reduce CO2 output as well as decrease congestion," says Innova UEV Founder and CEO Roman Kuropas. "Visionary schools that make this level of commitment to the environment are sure to add to their sustainability prestige as leaders in higher education." Read more in the press release from Innova UEV. Microsoft and ABB are launching a new EV fast-charging services platform. ABB chargers will connect to the Microsoft Azure cloud, allowing for smarter charging as infrastructure expands. "Platform performance and stability are critical differentiators for the successful operation of a modern, data-dependent EV charging station," says ABB's Pekka Tiitinen. "By partnering with Microsoft, ABB will be able to offer best-in-class operations as well as innovative advanced services - what we call the Internet of Things, Services and People." Perhaps we'll hear more specific details following the platform's launch at eCarTec in Germany. Read more from Microsoft. Honda is testing solar-powered EV charging in the Marshall Islands. The AC charging stations, called the Honda Power Chargers, will help power a fleet of Fit EVs on the remote islands as part of a pilot test. The Marshall Islands must import most of their energy supplies, so solar-powered mobility would help provide some self-sufficiency and cost savings. Honda, the Marshall Islands government, and the Japanese Ministry of Economy, Trade and Industry will use the experiment to determine if it would be worthwhile to expand the solar-powered charging infrastructure. Read more at Green Car Reports. Mercedes-Benz will use CO2 air conditioning to help meet the EU's 2017 environmental requirements. The European offerings of the S-Class and E-Class will be the first to use a CO2-based air conditioning system. The use of CO2 requires a redesign of much of the system, as it requires a much higher pressure than other refrigerants. The automaker will use the HFO-1234yf refrigerant in its other vehicles.