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Honda CR-V spot delights with 'impossible' illusions

Mind-blowing car commercials that employ optical illusions and jaw-clenching stunts instead of computer animation are becoming the norm these days, and everybody from Volvo Trucks to Forza Motorsport 5/McLaren are regular contributors to the growing trend. Honda joins the crowd in its latest European commercial for the CR-V 1.6 i-DTEC Diesel, and uses well-placed props and well-drawn imagery to trick viewers into seeing the "impossible."
The old-fashioned optical illusion is alive and well in Honda's "An Impossible, Made Possible" spot, so go ahead and watch it and the making-of video below.

Honda: 2/3rds of our vehicles will be plug-in or hydrogen by 2030

Honda has a new and expanded vision for its plug-in electric vehicles, including more plug-in lawn mowers and construction machines. While things like the Miimo are cool, we'll admit that we're more into the heavy emphasis that Honda CEO Takahiro Hachigo just put on pure electric, plug-in hybrid, and fuel cell vehicles. In fact, Hachigo is so confident in these electric options that he said that Honda expects fully two-thirds of its vehicles will fit into one of those three categories by 2030. "We will make a plug-in hybrid type available for our major models" - Takahiro Hachigo Speaking at an annual speech in Japan, Hachigo talked about an electric version of the popular Honda Cub motorcycle, the EV-CUB. This electric two-wheeler could come to Japan in about two year and then to various countries in Southeast Asia. As for four-wheelers, the way that Hachigo sees electrification working is to first emphasize plug-in hybrids as the core of the brand's electrification efforts. Specifically, he said that, "we will make a plug-in hybrid type available for our major models and increase the number of models sequentially." The end result, he said, is that, "we will strive to make two-thirds of our overall unit sales from plug-in hybrid/hybrid vehicles and zero-emissions vehicles such as, FCVs and battery EVs by around 2030." The company's next hydrogen vehicle is the Clarity, which goes on sale in Japan in March. It's next-gen EV and PHEV should arrive in or around 2018. You can watch the speech in the video above. The electrification roadmap starts at around minute 32. The only other traditional automaker that is willing to put a big number on its upcoming electric vehicle sales is Audi, which said at the LA Auto Show last year that between 20 and 25 percent of its new vehicles sold will have a plug by 2025. If Audi wants to catch Honda's aggressive claims, it'll need to work hard in the five years after 2025. Related Video:

Honda Civic Coupe to join 2016 Red Bull Global Rallycross season

Red Bull Global Rallycross is about to get another competitor. Honda has announced that it will campaign the 2016 GRC season with its new Civic Coupe, and rather than just put out a press release, it's gone ahead and given us a look at the two-door's racing livery. Ford, Chevrolet, Volkswagen, and Subaru – be prepared. Based loosely on the production Civic Coupe, Olsbergs MSE and Honda Performance Division put in the wrench time to turn the ho-hum standard road car into a 600-horsepower, all-wheel-drive monster that can hit 60 in a hypercar-humiliating 1.9 seconds. And like all GRC cars, it will have no trouble managing some serious jumps. Piloting this hilariously potent coupe will be Sebastian Eriksson and 2014 series champion Joni Wiman. Wiman is Finnish, so his GRX championship should come as no shock. We have to say, compared to the GRX cars found in Europe, this Civic looks remarkably tame. We'd have no issue visualizing the body tweaks on this racer on a production Civic Type R. Then again, we're comparing it with the last big-time GRX entry we heard about – Ken Block's Ford Focus RS, which is running in FIA rallycross. According to Honda, OMSE and HPD will have the Civic Coupe GRX car ready for the season opener on May 21 and 22 at Phoenix's Wild Horse Pace Motorsports Park. View 4 Photos Related Video: Honda Debuts 2016 Civic Coupe Racing Livery to Compete in 2016 Red Bull Global Rallycross Series Will campaign the all-new Civic Coupe in partnership with Red Bull and Olsbergs MSE Mar 22, 2016 - NEW YORK Today Honda unveiled the new racing livery for its Civic Red Bull Global Rallycross racecar, announcing plans to campaign the all-new turbocharged 2016 Civic Coupe in the 2016 series in partnership with Red Bull and championship-winning race team Olsbergs MSE. The Honda Civic Red Bull GRC team will begin racing on May 21 in Phoenix at the first event of the season. Developed from a production-model 2016 Civic Coupe chassis by renowned builders and racers Olsbergs MSE (OMSE) with technical assistance from Honda Performance Development (HPD), the all-new Civic Red Bull GRC car is built to withstand the rigorous demands of racing in a series that emphasizes repeated aggressive acceleration and varied terrain. The car will boast more than 600 horsepower, turn in a 0-60 mph time of 1.9 seconds and is designed to handle the 70 foot table-top jumps featured on each racetrack.