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Honda to show off conceptual new Ridgeline truck at SEMA

The SEMA show is coming up fast, and Honda is not about to miss out on the festivities. To that end, the Japanese automaker has announced a raft of customized vehicles it's bringing to the tuner expo in Vegas early next month. Potentially one of the most enticing debuts will be the Ridgeline Desert Race Truck. Following the preview sketch (seen above) of the next-gen pickup released at the Chicago Auto Show earlier this year, the new concept is set to give us an even better glimpse at the 2017 model of the four-door, short-bed crossover pickup to come. The vehicle's debut will also mark the factory's return to off-road competition, which ought to come as a welcome development for racing fans. The Ridgeline won't be Honda's only debut at the SEMA show this year, however. There'll also be four modified versions of the HR-V compact crossover, each customized by a different American aftermarket firm, and custom takes on the CR-Z hybrid, Civic sedan, and Pilot crossover. Look for the Powersports and HPD divisions to showcase their latest at the event as well, while the Acura division does its own thing. Honda to Showcase Ridgeline Desert Race Truck Concept, HR-V Tuner Project Program, Refreshed 2016 CR-Z and more at 2015 SEMA Show Oct 23, 2015 - TORRANCE, Calif. - Honda Ridgeline Desert Race Truck to showcase design direction for all-new Ridgeline pickup debuting next year - HR-V project vehicles will bring extreme performance and personality to the compact crossover segment - Updated 2016 Honda CR-Z sport hybrid coupe to make first appearance on North American soil - Honda Powersports hits show floor, including Moto GP Race Replica RC213V-S, Pioneer 1000 and more - Honda to once again host the Honda Soiree at Hakkasan Nightclub Honda will ignite the floor at the 2015 SEMA Show with a full portfolio of performance products, including race bikes, HR-V project vehicles, and the debut of the Ridgeline Desert Race Truck. The Ridgeline Desert Race Truck will offer a first look at the styling direction of the highly anticipated 2017 Honda Ridgeline pickup. The "racing Ridgeline" also marks Honda's re-entry into Honda Performance Development (HPD)-powered factory off-road racing. Also within the Honda display will be four Honda HR-V project vehicles, built in partnership with several highly creative U.S.-based automotive tuning houses.

Honda Ridgeline sorta takes class victory on Baja race debut

The Ridgeline Baja Race Truck was unveiled at SEMA earlier this month to serve not only as Honda's new off-road racing platform, but also as a preview for the upcoming second-generation pickup. Technically, it scored a class victory on its race debut in the SCORE Baja 1000. To be fair, it was also the only vehicle in that class. Though clearly a purpose-built racer, not a modified from showroom stock truck, the Baja truck features bodywork patterned after the forthcoming production model – especially at the front end. It also uses the same block, cylinder heads, and crankshaft as the 3.5-liter V6 that powers the current Ridgeline and will power the upcoming one. In race trim, it's been twin-turbocharged up to 550 horsepower. Honda Performance Development and Proctor Racing Group entered the custom-built Ridgeline in Class 2 (for forced-induction engines up to 3.6 liters) at the Baja 1000 this past weekend. Driving duties were shared by Honda spokesman Sage Marie and experienced off-road racers Jeff Proctor and Jason LaFortune. They completed the 821-mile loop to and from Ensenada, Mexico, in 25 hours, 9 minutes, and 47 seconds. That's about ten hours behind the Ford F-150 trophy truck and the Honda CRF450X that won outright, but that's beside the point. It's impressive enough that the truck finished on its debut in such a grueling race under such punishing conditions, even if it didn't have any competition. Honda Ridgeline Baja Race Truck Conquers Baja 1000 Nov 22, 2015 - ENSENADA, Mexico - Off-road racing truck debuts with Class 2 victory - Completes desert endurance event in first attempt - Racing machine previews second-generation Honda Ridgeline Developed by Honda as a preview to the introduction of the new, second-generation Honda Ridgeline, the driving trio of Jeff Proctor, Sage Marie and Jason LaFortune piloted their Ridgeline Baja Race Truck to the Class 2 victory in this weekend's 48th running of the SCORE Baja 1000. Built jointly by Honda Performance Development, the North American motorsports arm of American Honda, and the Proctor Racing Group, the tube-frame Unlimited Class 2 off-road Ridgeline Baja Race Truck made its competition debut at the brutal Baja event, which this year consisted of an 821-mile loop that started and finished in Ensenada, Mexico.

November U.S. new car sales mixed as automakers deepen discounts

DETROIT — Major automakers posted mixed U.S. November new vehicle sales on Friday and predicted a competitive December as they rushed to sell vehicles and boost their numbers before 2017 ends. Automakers are trying to sell down 2017 model-year vehicles, offering high discounts to consumers as the year-end nears. In 2016, the industry reported record annual sales of 17.55 million units. According to consultancies J.D. Power and LMC, discounts have been above 10 percent of the average transaction price for 16 of the past 17 months, a level experts say is unhealthy and unsustainable. The November sales results come as the National Automobile Dealers Association said on Friday it expects new vehicle sales to decline to 16.7 million units in 2018, after dropping to 17.1 million for the full year in 2017. If that forecast comes true, the race to move new vehicles off dealers' lots will only intensify next year. Brandon Mason, a director at PwC's automotive practice, said a worrying trend for the industry was a rising number of subprime loans. He said subprime levels are at just over 20 percent of originations, against more than 30 percent prior to the Great Recession, but recent increases remain a concern. "That's a bit of a red flag," Mason said. "It's something to keep an eye on as we move into 2018." November results by automaker: General Motors: Sales fell 2.9 percent, with sales to consumers flat against the same month in 2016. Much of the decrease was driven by lower fleet sales. GM said strong SUV and crossover sales pushed its average transaction price for the month above $37,000 for the first time. The level of unsold cars, which has been a concern for analysts and the industry, rose slightly to 83 days' supply, from 80 days at the end of October. "More vehicles are sold in December than any other month, and we are very well positioned because we have momentum in so many segments, but especially in crossovers," said Kurt McNeil, U.S. vice president of sales operations. Fiat Chrysler Automobiles: Fleet sales are low-margin, and FCA in particular has targeted a significant reduction in this type of sale in 2017. It posted a 4 percent overall decrease in sales for November, but fleet sales were down 25 percent while sales to consumers were up 2 percent on the year. Ford: The No. 2 U.S. automaker reported a 6.7 percent increase for the month, with fleet sales up nearly 26 percent and retail sales 1.3 percent higher than in November 2016.