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Hydrogen deal between GM, Honda getting factory real

Honda and General Motors may take their cooperation on hydrogen fuel cell technology to the next level by opening a joint factory to produce the components. If the plan comes to fruition, the two automakers could open the plant by 2025 at the latest. "By cutting costs with General Motors, we hope to increase our FCV production capacity to help achieve the government's goal," and anonymous Honda official told The Asahi Shimbun. The Japanese newspaper didn't specify where the companies might build the factory, but the plant would allow the automakers to share the expensive costs of mass-producing fuel cells. Honda and GM would continue to independently develop the actual vehicles that would use these components. The automakers teamed up in 2013 to split the massive investment that's required to develop fuel cell components. Despite years of research focused on driving costs down, the amount of money required to build a hydrogen car can quickly add up for any company because of the expensive metals that the fuel cell stacks require, and there's the additional expense of creating technology in this still burgeoning field. By sharing common parts, Honda and GM can lower prices through economies of scale. Both automakers continue to move forward with hydrogen vehicles. For example, the Honda Clarity Fuel Cell (pictured above) launches in Japan this year, and it should help the country's goal to have as many FCVs on the road as possible in time for the 2020 Olympics in Tokyo. Meanwhile, GM has a fleet of fuel-cell test vehicles that has driven over 3 million miles.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Honda has finally killed the unloved CR-Z hybrid hatch

Last week we told you that the CR-Z would bow out in Japan with a Final Edition, a typical limited-run job with some badging and unique cosmetic elements. Now Honda has announced that the CR-Z is going away in the US, according to Car and Driver. But there won't be any fond farewell for the two-seat hybrid hatch here. It won't return for the 2017 model year. We expected this – a long time ago, frankly. It's not so much that the CR-Z was a bad idea, or that the car itself wasn't fun to drive on some level. It's more about the promise it failed to fulfill. The car's predecessor, the first-generation Insight hybrid, was more fun to drive in spite of having no pretension of sportiness. And although Honda tried to claim a spiritual connection, the CR-Z had very little to do with the pulse-raising CRXs of yore, which in sportier trims were a flat-out riot to drive. Instead, the CR-Z paired lukewarm driving dynamics with some appalling styling and ergonomic choices. It was heavy and not terribly powerful or efficient. Its only real enthusiast calling card was an available manual transmission, something no other hybrid offers, sporty or otherwise. Given that it was unloved by Americans from the start, the most surprising thing about the CR-Z is how long it lingered on the market. Not every car works; that's the nature of things. Whatever was wrong with the CR-Z could have been addressed with the sort of emergency refresh that the last-generation Civic got in response to being widely panned by critics and consumers. Instead, the CR-Z rotted on the vine rather than getting an investment to fulfill its original promise. In the meantime, the highest-zoot supercars and Honda's own Acura NSX have made hybridization cool again. There's no reason a small hatch couldn't benefit from some on-demand electric torque. In many respects, the CR-Z's time is now. It wasn't quite the right thing and arrived at definitely the wrong time. That's a shame, but don't cry over the CR-Z. It's gone to a better place. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Car and Driver Green Honda Coupe Hatchback Hybrid Performance