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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Honda replaces CEO Takanobu Ito with Takahiro Hachigo

At its upcoming shareholders' meeting in June, Honda is set to make a raft of changes to its senior personnel, including new board members, directors, auditors and operating officers. But the most pivotal of the new appointments will see the replacement of its president and chief executive. That job currently belongs to Takanobu Ito, who will step down in June and hand the reins over to Takahiro Hachigo, subject to ratification by the shareholders. Hachigo-san has been with Honda since 1982, rising up the ranks and holding a series of key executive and R&D posts with the Japanese automaker in locations around the world – including here in the United States, where he spearheaded development of the original Odyssey minivan and directed the company's American R&D center. He subsequently headed Honda's European operations and currently serves as its most senior officer in China. He's 55 years old. He takes over from Ito-san after a tumultuous period for Honda. Ito, 62, joined Honda in 1978 and similarly rose through the R&D ranks, holding some of the same positions along the way that Hachigo would later, albeit more focused on the company's operations at home in Japan. Ito took over as president and CEO in 2009, steering Honda through a difficult period marked by fluctuating currencies, the tsunami disaster of 2011 and flagging quality issues that have forced Honda to issue unprecedented recalls, focusing much criticism on Ito's leadership. Honda recently recalled millions of vehicles that were fitted with Takata's faulty airbag inflators, which had the unpleasant tendency to spew shrapnel at consumers. Ito will remain on board as a director and advisor, but what we'll be most interested to see is the direction in which Hachigo will take the company. Under Ito's leadership, Honda has brought back performance icons like the NSX and Civic Type R, launched innovative environmental technologies, delved into aerospace with the HondaJet and re-entered Formula One. One of Hachigo's first priorities will undoubtedly be to restore the company's reputation for quality, but we'll have to wait and see what (if any) sort of new and exciting developments he'll spearhead once he takes office. Honda Motor Co., Ltd. Announces New President & CEO Tokyo, February 23, 2015 --- Honda Motor Co., Ltd.

Honda bundles up CR-V Special Edition with optional extras

The 2016 Honda CR-V Special Edition is based on the LX trim level, but packs a bunch of extra equipment. It gets 17-inch alloys, a two-tone paint job, tinted rear windows, and a security system. That's about the sum total of what makes this special edition special, but then Honda isn't asking much of a premium for it. The new Special Edition trim slots in between the base LX and the higher-level EX – and below the top-spec EX-L and Touring models. It'll be available in either front- or all-wheel-drive configurations, with prices starting at $24,395 for the former and $25,695 for the latter. That's the MSRP without taxes, registration, or the $880 destination charge. What that boils down to is a modest $800 premium over the base model, which doesn't strike us as a whole lot to ask for the extra equipment – never mind the "special edition" handle. Perhaps most telling, though, is that Honda hasn't released any specific photos for the CR-V Special Edition. It has, however, given us a fresh batch of the 2016 model altogether. And you can check it out in the gallery above, along with the details in the press release below. AMERICA'S BEST SELLING SUV CONTINUES MARKET LEADERSHIP WITH INTRODUCTION OF NEW SPECIAL EDITION 2016 HONDA CR-V Coming off a year of record sales and numerous industry accolades, the exceptionally well received Honda CR-V returns for 2016 with a Special Edition trim offering exterior and security upgrades over LX Oct 6, 2015 - TORRANCE, Calif. -- After a major refresh for 2015 that brought a new powertrain, significantly enhanced exterior and interior styling and a long list of new standard and available features, the 2016 Honda CR-V returns with a new Special Edition (SE) trim and a lineup with a starting Manufacturer's Suggested Retail Price (MSRP) of $23,595.1 The new Special Edition CR-V is positioned above the LX trim by adding larger 17-inch alloy wheels with an exclusive two tone finish, second-row and rear privacy glass, and security system. With only an $800 premium over the LX, the SE represents a high-value proposition for the premium look and additional feature content. In addition to the highly prestigious Motor Trend Sport/Utility of the Year honor, the refreshed 2015 CR-V garnered numerous industry accolades. These include: - 2015 ALG Residual Value Award: Best Compact Utility - 2015 Kelly Blue Book Best Buy: Small SUV/Crossover - Kelly Blue Book 2015 Top 10 Best Resale Value award - U.S.