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2013 Honda Civic

Lather, Rinse, Repeat
On some level, it's hard to blame Honda for the strategy it took with its new-for-2012 Civic. Executives looked at the key players on the market as the model was being developed, soaked in the growing global economic malaise, and decided that if they wanted to make decent money on their small car, they'd have to find creative ways to take cost out of its build. In light of the financial crisis, consumers and critics would surely understand some belt-tightening in order to secure the company's legendary reliability, resale value and ease-of-use, right?
So Honda took a pass on expensive new technology - more complex transmissions, forced induction, active aero, and so on. And it also substituted in some cheaper interior materials, skimped on sound deadening, creature comforts and found lots of little ways to save money. Surely in a segment where the frankly ancient and moth-eaten Toyota Corolla has consistently ranked among the sales leaders, nobody would care, eh?

Behind the scenes of our subcompact crossover comparison

The cameras had been set up for almost an hour, and now, the living room filled with the sweetness of freshly brewed blonde roast. The late-summer sun had just started peaking over towering maples. In a week the colors will start changing, the inevitable sign of the coming gray skies and snow. Half past eight, the editors arrived. The Scandinavian inspired house that served as the headquarters for our subcompact crossover comparison couldn’t accommodate all seven of us, so they had stayed at a turn of the century farmhouse down the road. While geese, chickens, cats and sheep made for an authentic Northern Michigan farm experience, ingredients for a good nightÂ’s sleep they were not. Within minutes Red Bulls cracked open and short, cocoa-colored mugs appeared, filled with a variety of caffeinated beverages.  “I thought we were gonna have fried eggs,” Editor-in-Chief Greg Migliore said, smiling, before refusing a muffin. Associate Producer Alex Malburg ran from camera to camera, adjusting focus and exposure, trying to keep up with the ever-changing light, which poured into the room faster each minute.  “I was promised food. IÂ’m not filming.” Consumer Editor Jeremy KorzeniewskiÂ’s sarcasm thinly veiled his true feelings. To keep the group content I promised a craft-services buffet next time.  For the second time, we shot our comparison just outside of Traverse City. While we took advantage of a local off-road park for the first, this round proved a bit more tame, utilizing the hilly, winding, wine-country roads that define the region.  An air of nervousness could be detected. Only one person knew the outcome of our test, Senior Green Editor John Beltz Snyder. I found myself both impressed and surprised he had kept this secret overnight, though I came to find out later that he revealed the winner to Producer Amr Sayour on the drive to dinner the evening before.  The cameras started rolling, the audio recording, but the caffeine hadnÂ’t yet entered the bloodstream, with one exception. Associate Editor Joel Stocksdale sipped his lime green Mountain Dew. That seemed to be working, as he passionately laid out his argument for the Kia Soul and his preference for winter tires over all-wheel drive. From behind the camera I silently disagreed with him. “No one buys winter tires,” Jeremy argued. As we consumed more coffee, the sun came up, and so did the energy of the debate.

Honda's Uni-Cub hacked to be a boombox and a personal guide

Honda has a history of developing technology that strays from its famous car and motorcycle lines. A few years ago, the company added to that legacy of gadgets that aren't cars by introducing the Uni-Cub personal mobility device. It was more or less a Segway that did away with the whole standing thing, meaning that riders simply had to sit down and lean in whatever direction they wanted to go. That's all well and good, but Honda wanted to see what else the device could be used for, so the company updated the mobility chair to allow other people to code applications for it. Then Honda hosted a hack-a-thon for people to come out and see what they could do with it. Based on the video above, it seems plenty of people have ideas for the little wheeled wonder. One team developed the perfect party companion by attaching a speaker to the Uni-Cub and creating an app that would let people upload tracks to a playlist from their phone. And since the Uni-Cub is mobile, it can bring the tunes to wherever the people are. All it needs now are some cup holders. Another team developed a way to get people around new, confusing office buildings by turning the Uni-Cub into a guide. Upon entering a building, a person can request a Uni-Cub to come pick them up and then hop on to take a ride to their destination. The Uni-Cub can then return to its home base, and, if the person programs it ahead of time, can return on its own to take the user back to the entrance. Of course this would mean no more excuses to showing up late to a meeting. None of these ideas are planned for any sort of production, but they certainly are interesting. That said, our favorite Uni-Cub application remains the video for OK Go's "I Won't Let You Down". You should probably just go watch that one again. Related Video: Image Credit: Honda Auto News Green Honda Technology Videos personal mobility honda uni-cub