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Honda: Somebody To Love (Ridgeline)

If you want to search for symbolism in this Honda Ridgeline ad that aired during Super Bowl 50, there's plenty to be had. It looks like a simple, funny demonstration of the compact truck's cargo bed audio system. Sheep, hearing the speakers from the back of bed, pick up the earworm of Queen's Somebody to Love and start singing on their own. But the sheep imagery could also be seen as an indictment of the me-too half-ton truck crowd. The Ridgeline, returning for the second generation after a brief hiatus, is sort of an anti-truck with unibody construction, a dual-hinged tailgate, and a trunk inside the bed. Normal pickup folk see the Ridgeline as not enough truck. Honda fans see those types as sheeple. Or maybe it's just a fun ad with a catchy song and some talking animals. Marketing/Advertising Honda Super Bowl Commercials 2016 super bowl ad

Next Honda Civic to get 1.5L turbo

The low-displacement, turbocharged engine is all the rage these days throughout the auto industry, whether considering the 1.0-liter, three-cylinder EcoBoost from Ford or even Ferrari opting for a downsized turbo V8 in the latest 488 GTB. It looks like Honda might be the next one to follow this trend, and it could happen as soon as the next-gen Civic. "Downsized turbocharging will be the base, even for the Civic," Honda Research and Development boss Yoshiharu Yamamoto said to Automotive News. That included the US, he indicated. "Quite a bit will switch over to turbo, but there will still be some naturally aspirated ones remaining." The engine reportedly is a turbocharged 1.5-liter four-cylinder that offers better fuel economy, lower emissions and the power of a naturally aspirated mill of between 2.0- and 2.4-liters, according to AN. Since the current Civic gets 143 horsepower from its 1.8-liter four that suggests a healthy power bump for the future model. Making the news even more tantalizing, the new Civic with the 1.5-liter turbo could be revealed before the end of the year, according to Automotive News. Honda already confirmed a $340 million investment into its Anna, Ohio, plant to build the engines later this year. Honda first mentioned a 1.5-liter turbocharged four-cylinder in 2013 along with the 2.0-liter turbo now in the Civic Type R in Europe. At the time, the brand said these engines would appear in "a number of future global models." The HR-V in the US was also previously rumored to use the same powerplant.

Honda recalls small number of 2016 CR-V models for airbags

Thought you'd heard the last bit of news regarding exploding airbags from Takata? Think again. Honda has issued a recall for the 2016 CR-V to replace driver-side front airbag modules. Fortunately, only 515 vehicles are covered by this recall, and only 30 affected models were actually in the hands of consumers. And, if you own a 2016 CR-V and haven't gotten a phone call from Honda, you're apparently in the clear. On October 10, 2015, an airbag inflator made by Takata ruptured in Monclova, Mexico, while being tested. Two days later, Takata notified Honda and the National Highway Traffic Safety Administration, prompting this recall. According to Honda's official announcement, though, this faulty inflator is not believed to be the same issue that caused automakers around the globe to recall 19.2 million (and counting) vehicles to replace defective airbag modules that were also made by Takata. Whether that's comforting or not, we'll let you decide. We've included both the official recall notice from NHTSA and the statement from Honda below. Here's hoping the faulty inflator that caused this recall was nothing more than a single defective part. Related Video: RECALL Subject : Driver Side Air Bag Inflator may Rupture Report Receipt Date: OCT 29, 2015 NHTSA Campaign Number: 15V714000 Component(s): AIR BAGS Manufacturer: Honda (American Honda Motor Co.) SUMMARY: American Honda Motor Company, Inc. (Honda) is recalling certain model year 2016 CR-V vehicles manufactured October 12, 2015, to October 19, 2015. The metal housing surrounding the driver's air bag inflator in these vehicles may have been manufactured incorrectly. CONSEQUENCE: In the event of a crash necessitating deployment of the driver's frontal air bag, the inflator could rupture with metal fragments striking the driver or other occupants resulting in serious injury or death. REMEDY: Honda will notify owners, and dealers will replace the driver side frontal air bag module, free of charge. The recall is expected to begin December 4, 2015. Owners may contact Honda customer service at 1-800-999-1009. Honda'a number for this recall is JV9. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Statement by American Honda Regarding Driver Front Airbag Module Recall: 2016 Honda CR-V Oct 30, 2015 - TORRANCE, Calif.